Social Media Strategist

AI overview

Own social strategy and execution across Instagram, TikTok, and YouTube while building a scalable creator and affiliate engine.

We are hiring a Social Media Strategist + Affiliate Marketing Manager to own social strategy and execution across key channels (primarily Instagram, TikTok, YouTube), while also building and managing a scalable creator/affiliate engine. This person treats social as a growth channel: testing formats, refining copy, improving performance, and turning content into measurable outcomes.

Duties and Responsibilities

  • Write strong, native platform copy (short-form hooks, captions, CTAs, story text, comment prompts).
  • Build and manage a weekly social plan that balances brand, education (“how to”), community, and conversion.
  • Schedule and publish content consistently, aligned to a test plan (not a content dump).
  • Develop testing frameworks for hooks, formats, posting cadence, and creative themes.
  • Collaborate with internal team to translate content inflow into a clean, repeatable calendar. WE DO NOT NEED YOU TO CREATE CONTENT.
  • Monitor performance and iterate quickly based on what is working.
  • Key Responsibilities (Affiliate + Creator Partnerships)
  • Source, outreach, close, and manage 25 creator partnerships per month end-to-end.
  • Own creator workflow: pitching, negotiating terms, briefing, tracking deliverables, approvals, links/codes, usage rights, and payments.
  • Manage affiliate program performance: commission structure support, creator activation, bonus tiers, and retention.
  • Track monthly creator pipeline and build a system that scales without chaos.
  • Reporting + Meetings
  • Weekly reporting (short, clear, action-oriented): what shipped, what performed, what we are testing next.
  • Weekly meeting cadence with leadership and key collaborators.

Requirements

  • Excellent English fluency (writing and speaking).
  • Strong EST overlap (daily working overlap required).
  • 4+ years of experience in social strategy, content operations, or growth social.
  • 3+ years managing creators/affiliates with real outcomes (traffic, sales, content velocity).
  • Strong copywriting and hook-writing skills.
  • Highly organized. Comfortable managing multiple creators at once.

Nice to have

  • Background in CPG, lifestyle, home, or consumer products.
  • Experience with creator platforms (Aspire, GRIN, Upfluence, etc.) and affiliate tools.
  • Experience managing YouTube Shorts strategy (repurposing + original).
  • Comfortable with the following tools:
  1. Meta Business Suite, TikTok, YouTube Studio
  2. Scheduling tools (Later, Manychat, Planoly, Buffer, etc.)
  3. Tracking + reporting (Google Sheets, GA4 basics, affiliate dashboards)
  4.  Project management (Asana preferred)


Benefits

Hireframe provides nearshore and offshore staffing solutions. We are a remote-first company with team members in the United States, Mexico, and the Philippines. Our comprehensive benefits package includes:

  • Tax-free compensation
  • Annual performance bonuses
  • 10 leave credits after 3 months
  • HMO coverage after 6 months
  • Dedicated coaching to enhance performance, communication, and leadership skills
  • Growth opportunities

At Hireframe, you'll thrive in a supportive environment designed to foster professional growth and success.

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