Social Media Specialist

Thomas, a Xometry company, is a leading provider of expert insights and strategic guidance for industrial businesses in the digital marketing space. Our dedicated team, consisting of strategists, production managers, and engineers, is exclusively focused on the manufacturing sector. We connect businesses with buyers through a range of digital strategies and services.

Key Responsibilities:

Plan & Execute Social Strategy: 

• Research and learn about our clients’ cutting-edge industrial manufacturing techniques and products, developing an understanding of their customers' interests and needs
• Leverage social media tools and site analytics data to conduct client and competitor social media audits
• Translate findings into clear, actionable strategies and tactics to achieve each individual client’s business goals
• Plan, create, edit, and manage client text and video social content with an eye toward brand adherence and performance
• Develop and execute comprehensive paid social media strategies, including the creation of campaign assets, implementation across platforms, and ongoing monitoring and analysis to optimize performance and achieve business objectives
• Monitor activity on clients’ social accounts, developing and coordinating influence marketing campaigns as requested 

Analyze, Test, & Optimization:

• Track content effectiveness by channel against goals, including views and video retention to business results; report monthly to clients on results vs. goals
• Align with other digital initiatives and paid social strategies to identify interaction opportunities to amplify or share paid content
• Recommend opportunities for optimization and evolve strategy and content based on performance
• Follow emerging social media and video trends; identify opportunities to leverage them for clients

Training & Leadership: 

• Participate in educational sessions including webinars, seminars, and conferences to expand knowledge of social media best practices, with the intention of improving current processes and sharing insights with team members 

What You Bring to our Team:

• Bachelor's degree in Marketing, Communications, or a related field
• 4+ years of experience in Digital Marketing; agency preferred
• Proficiency in digital marketing functions related to organic and paid social media marketing
• Experience with our current tech stack: Hubspot, Google Analytics, or WordPress
• A creative innovator who stays updated on current marketing trends
• Exceptional organizational, presentation, and communication skills
• Some knowledge of best practices for SEO, marketing automation, social media, and B2B writing 
• Outstanding communication and people skills
• Advanced English level

Some Nice-to-Have Experience:

• B2B and/or industrial/manufacturing industry knowledge
• Agency experience 
• Certifications in related fields: Hubspot (Social Media Marketing or Inbound), Google Analytics (GA4), or any LinkedIn Marketing Labs Certifications 

What We Look for in Our Employees:

Inclusive: We believe that different perspectives and experiences are an asset to innovation. We foster an inclusive environment where all ideas are welcomed.

Curious: We constantly push the boundaries of what's possible, asking "What If...?" and pursuing continuous improvement.

"We Get Things Done" Attitude: Our team is committed to delivering excellence, exceeding expectations, and finding solutions collaboratively.

Please submit your resume in English. 

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