Social Media Specialist

Hyderabad , India
full-time

AI overview

Lead the content creation lifecycle, utilizing AI tools to build engaging narratives and viral content for diverse social media platforms.

UWorld is a global leader in high-stakes exam preparation for medical, nursing, accounting, law, and college admissions. We are strategically expanding our influencer and partnership initiatives to strengthen brand visibility across both the US and India, ensuring that students, professionals, and institutions see UWorld as their trusted exam prep partner.

The Social Media Specialist supports the execution of established social media programs across designated platforms and verticals. Consistency and adherence to process are key for this role. We are looking for a highly creative, product-driven Social Media Content Creator who lives and breathes modern social platforms. This role is not about posting templates, it’s about building stories, creating viral moments, and turning products into shareable content.

 You will own the end-to-end content lifecycle from idea to script to final video/graphic using cutting-edge AI tools and creative storytelling.

Key Responsibilities:

  • Generate original content ideas grounded in product features, user pain points, and brand positioning
  • Write your own scripts, hooks, captions, and storyboards for short-form and long-form content
  • Create high-quality graphics and videos using modern AI and creative tools
  • Produce viral, trend-aware, and highly shareable content across platforms (Instagram, YouTube, TikTok, X, Facebook & LinkedIn)
  • Turn complex products into simple, engaging, scroll-stopping narratives
  • Stay ahead of trends, formats, and platform algorithms
  • Continuously test, iterate, and improve content based on performance data
  • Collaborate with marketing, product, and brand teams to align messaging

Required Qualifications:

  • Bachelor's degree in marketing, business, communications, or a related field required; master's degree preferred
  • 5+ years of hands-on experience creating social media content for brands or products
  • Proven ability to create viral videos and high-engagement posts
  • Strong conceptual thinking, you can start with a product and turn it into a compelling story
  • Excellent script writing and storytelling skills
  • Deep understanding of social media algorithms, hooks, retention, and shareability
  • Experience using AI-powered tools for content creation (graphics, video, voice, editing, automation)
  • Comfortable being both creative and analytical
  • Self-driven, fast-moving, and obsessed with quality

PassionAt UWorld, we are deeply passionate about teaching and excelling on the high-stakes exams. Back in 2000, while preparing for our own high-stakes exams, we realized that there was a significant gap between what was taught and what was tested. We founded UWorld then with the sole principle of creating only the finest quality preparation products to fill that gap. To accomplish this, we brought together a team of exceptional medical and nursing experts who share the same passion.TrustAt UWorld, we specialize in creating practice questions for high-stakes exams. That’s all we do! Because of this narrow focus, we have mastered the art of teaching and preparing students to overcome the ever-changing challenges of exams. We ensure that every course is comprehensive, evidence-based, and offers a single-point resource. In addition to providing expert preparation for challenging tests, we teach highly effective, clinically useful content that improves patient care. Our questions are deemed by many students to be the essential component in their high performance, and because of their performance, we believe we have contributed to the mass uplifting of exam standards. VisionPreparing for a licensing exam is one of the most significant and stressful times in a student's life. Through our personal experience, we understand the enormity of this challenge and feel that it is our obligation to provide the best practice questions to help people excel. With so many students using our products, we believe it is both a privilege and a serious responsibility to create only those products that will make a difference. As our company grows, we remain committed to developing preparatory products of the highest standards from only the most passionate and gifted educators. Click Here for more information about how you can contribute to UWorld's excellence.

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