Social Media Specialist

Amplify Inclusive Communication – Join PRC‑Saltillo as a Social Media Specialist!

Join our dynamic team and flex your social media superpowers to drive impactful campaigns that connect with audiences and drive real results. If you're ready to bring your creativity, analytical mindset, and social media savvy to a role where your ideas matter, we want to hear from you!

Go to our website to apply
https://prentkeromich.bamboohr.com/careers

Why You’ll Love Working Here

Mission‑Driven Work: Make a meaningful impact by supporting inclusive communication for AAC users worldwide.
Creative Ownership: Lead strategy, content creation, and innovation across multiple social platforms.
Data‑Informed Storytelling: Use analytics and testing to continuously refine and improve engagement.
Collaborative Environment: Partner with clinical, marketing, and education teams to tell authentic stories.

Duties and Responsibilities

• Leads end‑to‑end social media strategy and execution across platforms including Facebook, Instagram, LinkedIn, YouTube, and others, ensuring brand alignment and clinical relevance.
• Develops and manages a comprehensive content calendar using social media management tools to maintain consistent posting cadence.
• Creates platform‑specific content formats such as short‑form videos, reels, carousels, live streams, and stories to optimize engagement and algorithm performance.
• Translates AAC research, product features, and implementation strategies into accessible, shareable content for SLPs, educators, caregivers, and AAC users.
• Implement audience growth strategies including hashtag optimization, trend participation, and influencer collaboration within AAC and SLP communities.

Education and Experience

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• At least 3 years of experience executing modern social media strategies and tools.
• At least 3 years of experience managing corporate social media accounts and/or digital content creation.

Required Skills/Abilities

• Strong understanding of social media algorithms, engagement drivers, and content optimization techniques.
• Proven experience managing paid social advertising and executing targeted campaigns to maximize ROI.
• Ability to analyze social media analytics and apply data‑driven insights to content strategy.
• Exceptional writing, editing, and visual storytelling skills.
• Passion for AAC, accessibility, and inclusive communication.
• Experience with video editing and graphic design tools (e.g., Canva, Adobe Creative Suite).
• Knowledge of SEO, AEO, and digital marketing best practices.
• Excellent verbal and written communication skills.
• Strong organizational, time management, and prioritization skills.
• Strong analytical and problem‑solving abilities.
• Proficient in Microsoft Office and able to learn new systems quickly.
• Ability to work independently while collaborating effectively with internal teams and external partners.
• Bilingual abilities (especially Spanish) are a plus.