As the Social Media Specialist, you will play a vital role in strengthening our online presence and engaging with our target audience. You will have the opportunity to work closely with cross-functional teams and contribute to the growth of our company.
Responsibilities
- Develop and implement a social media strategy to enhance brand awareness and drive engagement
- Create and manage content for various social media platforms, ensuring brand consistency and a strong online presence
- Monitor social media channels and respond to comments, messages, and inquiries on time
- Collaborate with the marketing team to develop captivating campaigns and promotions
- Analyze social media metrics and generate reports to track performance and identify areas for improvement
- Stay updated with industry trends and emerging social media platforms to ensure the company's social media strategy remains effective
- Collaborate with internal teams to gather and compile content for social media posts
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in managing social media platforms for a company or brand
- Technical writing experience will be preferred.
- Experience in managing LinkedIn and Twitter accounts
- Proficient in utilizing social media management tools
- Strong understanding of social media algorithms, trends, and best practices
- Excellent written and verbal communication skills
- Highly creative with an eye for design and aesthetics
- Strong analytical skills and the ability to interpret social media metrics to drive strategic decision making
- Ability to work effectively in a fast-paced and dynamic environment
- Self-motivated and proactive with the ability to meet deadlines
- Knowledge of the technology industry and passion for innovative solutions
