Social Media Specialist

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

The client views you as the Social Media expert on your integrated teams as well as the organizational glue when it comes to social media content creation and execution. You keep the team on top of deadlines, prepare materials for client meetings in advance, handle monthly reports, influencer lists, social media ads and monitoring. You are the go-to person for your teams regarding all Social Media inquiries and campaign execution.

Job Responsibilities:

• Develop social media content calendars for all channels - organic and paid (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Set up and monitor social media ads (Twitter, LinkedIn, Instagram, and Facebook) - prior experience required
• Create and execute strong ad recommendations with supporting validation
• Oversee and analyze campaigns, and change recommendations to maximize performance
• Work with clients to communicate campaign progress, updates, and optimizations
• Manage maintenance and changes to paid plans
• Research, report, and analyze campaign data
• Carefully read the news each day to identify new social trends for clients 
• Ability to identify relevant social trends that clients can thoughtfully and quickly trendjack on an ongoing basis
• Lead listening activities for monitoring social conversations – 3 times per day
• Prepare weekly trackers and quarterly performance dashboards
• Track deadlines and approaches the team for input at appropriate times
• Prepare influencer lists and conducts outreach
• Work closely with team leads to do the following:
  • Quarterly/bi-annual integrated PR/Social Media campaigns 
  • Work with content and media teams internally (and externally) to amplify earned and owned content on client’s social media channels
  • Draft live social coverage for client events
  • Proof all social documents before they go out
  • Prep social content for press releases/blog content
  • Track events and announcements for client’s social media editorial calendar

Job Requirements:

• B.S./B.A. in marketing, communications, or related field 
• 2-3 years of progressive experience in social media, bonus for some agency experience
• Experience in technology, consumer, healthcare and/or professional services 
• Experience setting up and monitoring social ads across LinkedIn and Facebook 
• Experience creating content calendars
• Experience creating content for social platforms
• Excellent writing skills
• Strong social media skills
• Ability to organize and manage multiple client responsibilities

Salary Range: $65,000-$80,000 (depending on experience and geographic location)

Location: This role is based in our Boston, New York, San Francisco, San Diego or Seattle office on a hybrid basis, in-office 2 -3 days per week.

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