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Alo Yoga

Social Media Specialist, APAC

AI overview

Support brand protection efforts by identifying and removing counterfeit listings on social media in the APAC region, while collaborating with legal teams and enforcement partners.

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The Social Media Specialist supports our global brand protection efforts with a focus on social media platforms in the APAC region. This role is responsible for identifying, escalating, and removing counterfeit listings, trademark abuse, and unauthorized use of brand assets across social media platforms. This position is well-suited for someone with experience in online enforcement, trust & safety, platform compliance, and high-volume content review. Candidates should bring strong attention to detail, sound judgment, and working knowledge of digital platforms, enforcement tools, and third-party monitoring partners. Prior experience with DMCA takedowns, counterfeit detection technologies, and vendor collaboration is highly valued. The role provides exposure to global IP enforcement workflows and cross-team collaboration with legal and brand protection teams—offering the opportunity to grow your career while driving real impact.

RESPONSIBILITIES

  • Review and validate infringing product listings, accounts, and storefronts primarily across social media platforms, as well as online marketplaces and websites in the APAC region.
  • Prepare and submit DMCA takedowns and platform enforcement requests, ensuring timely follow-up through resolution.
  • Identify and document repeat offenders, high-risk entities, and potential escalations.
  • Serve as the day-to-day liaison with third-party monitoring and enforcement partners.
  • Ensure partner activity aligns with brand protection protocols and enforcement priorities.
  • Audit partner data for accuracy, completeness, and quality; summarize key trends, patterns, and risks.
  • Collaborate with platform contacts to address persistent abuse and systemic trademark misuse.
  • Maintain organized tracking systems for enforcement actions, flagged listings, and case outcomes.
  • Partner with legal, brand, and compliance teams to align enforcement strategy with broader business goals.

QUALIFICATIONS

  • 2–4 years of experience in brand protection, online enforcement, trust & safety, content moderation, or marketplace compliance.
  • Direct familiarity with social platforms in APAC region (e.g., Douyin, Xiaohongshu, Weibo, etc.) and their reporting/takedown processes.
  • Experience with DMCA takedowns, trademark enforcement workflows, and digital rights management.
  • Strong pattern recognition skills and attention to detail in identifying counterfeit or abusive activity.
  • Clear, concise communicator with the ability to escalate issues appropriately.
  • Experience coordinating with third-party vendors, monitoring services, or internal enforcement teams.
  • Knowledge of enforcement tools, counterfeit detection platforms, and IP monitoring technologies.
  • Exposure to international platforms and multilingual enforcement environments.
  • Currently based in Hong Kong or APAC.
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Alo Yoga

Mindful movement. It’s at the core of why we do what we do at Alo Yoga—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life. We are so inspired by the people we surround ourselves with and we aspire to have the same be true for them. That’s why we work to make the Alo culture authentic to a yoga lifestyle —Our office is located in the heart of Beverly Hills in close proximity to shops and restaurants. Our building was designed by world-renown architect I.M. Pei — there’s plenty of natural light, open space with a co-working vibe, an in-building gym, calming yoga and meditation studio and an indoor tree spanning 3 floors.

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