Position Overview:
We are seeking a strategic, creative, and data-driven Social Media Specialist to lead and grow MindFriend’s digital presence. This is not an entry-level role. We are looking for someone who can work independently, take ownership immediately, and hit the ground running within a fast-moving small team environment.
Key Responsibilities:
- Manage and oversee TikTok, Instagram, LinkedIn, and website content
- Create, schedule, and publish high-quality content (posts, Reels, Stories, short-form videos)
- Maintain a corporate, informative aesthetic aligned with our brand identity
- Stay consistently up-to-date with TikTok and Instagram Reels trends, algorithm changes, and emerging formats
- Translate trends into educational, brand-aligned content
- Develop content calendars and execute independently
- Monitor performance metrics and provide data-driven insights and strategic recommendations
- Optimize content strategy based on analytics and audience behavior
- Contribute to marketing strategy and audience growth initiatives
- Ensure brand consistency across all digital platforms
Required Qualifications:
- Proven professional experience managing social media accounts
- Demonstrated experience working within a small team environment (required — applications without this will not be considered)
- Ability to work independently with minimal supervision
- Strong understanding of TikTok and Instagram algorithms and trends
- Experience analyzing performance data and adjusting strategy accordingly
- Strong organizational skills and ability to meet deadlines
- Ability to balance creativity with a structured, corporate communication style
Preferred Qualifications (Strong Plus):
- Background knowledge in psychology or mental health
- Familiarity with governing bodies and compliance considerations related to health, wellness, or digital communication
- Experience in healthcare, wellness, or mission-driven brands
- Experience with paid social ads and performance marketing
- Basic video editing and graphic design skills (CapCut, Canva, Adobe Suite, etc.)
Who You Are:
- Self-starter who does not require constant direction
- Strategic thinker who understands both creativity and data
- Trend-aware but brand-conscious
- Comfortable operating in a fast-paced, small-team setting
- Passionate about mental health and responsible digital communication
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Social Media Specialist Q&A's