Social Media & Reputation Lead (f/m/d)

Brand trust isn’t built only on your website.

It’s shaped every day on social media, review platforms, forums, and video channels, often long before a customer ever clicks “book”.

At Wunderflats, these external platforms directly influence trust, conversion, and demand. This role exists to make sure our brand shows up there consistently, credibly, and with intent.

As Social & Reputation Lead, you’ll take ownership of how Wunderflats is represented publicly and help turn visibility, engagement, and sentiment into real business impact.

THE ROLE & YOUR IMPACT

As Wunderflats scales, public perception is increasingly shaped by algorithm-driven, highly visible platforms. Until now, these channels have been managed in a fragmented and reactive way.

In this role, you’ll bring clear ownership, structure, and strategy to our social presence and online reputation. Reporting directly to the CMO, you’ll work closely with Communications, PR, and Customer Service to strengthen brand trust, support demand growth, and surface insights that matter to the business.

You’ll operate with a high degree of autonomy, combining hands-on execution with strategic thinking.

WHAT YOU'LL WORK ON

• Owning Wunderflats’ presence across social media, review platforms, and public communities

• Proactively managing online reputation and brand perception

• Engaging with customers through comments, reviews, and community discussions

• Distributing and amplifying content across social channels to support visibility and demand

• Monitoring sentiment, trends, and risks across external platforms

• Using data and metrics to prioritise actions and measure impact

• Leveraging AI and automation to scale monitoring, engagement, and content workflows

• Collaborating closely with Communications, PR, and Customer Service teams

• Providing regular insights and updates directly to the CMO

Typical focus:

• Reputation monitoring & public engagement ~30%

• Social media & content distribution ~25%

• Data, insights & reporting ~15%

• AI, automation & process improvement ~15%

• Cross-functional collaboration ~15%

WHO YOU ARE

You’re comfortable representing a brand publicly and you understand the responsibility that comes with it.

You bring:

• Hands-on experience managing social media for a consumer brand

• Experience handling public reviews and online reputation

• Strong judgement when communicating on behalf of a brand

• A solid understanding of how social and content platforms distribute and prioritize content

• Clear, empathetic written communication

• Commercial and metric awareness, you understand how visibility, trust, and engagement impact demand

• Confidence working independently and taking ownership

• Comfort using AI and automation tools to support and scale your work

• Experience collaborating across teams

• English C2 or native required, German, French, and/or Spanish are a plus

Nice to have (not required):

• Experience with SEO, PR, or brand visibility work

• Experience managing online communities or forums

• Ability to analyse sentiment and feedback trends

• Experience in tech, marketplace, or international businesses

WHO THIS ROLE IS FOR

This role is for people who want to:

• Own and shape a brand’s public presence

• Combine strategy with hands-on execution

• Work close to senior leadership

• Use data, tools, and AI to work smarter, not louder

• Have real influence on trust, visibility, and demand

OUR PITCH

• #empathyculture: Become part of our international team with a scale-up atmosphere, where you as a person really count and your ideas and work make a real impact.
• #worklifeinbalance: Our working hours are flexible and family-friendly. Your main working hours are spent in the office, but you are also welcome to work from home from time to time.
• #personaldevelopment: We support you in your personal & professional development, e.g. through individual training programs, workshops, or participation in trade fairs and conferences.
• #compensationpackage: Receive an attractive compensation package and a company pension plan with a 20% employer contribution.
• #wunderoffice: Work from our brand new office in Berlin (Hackescher Markt), with ergonomically equipped workstations, detox room, playroom, roof terrace and fruit & drinks on us.
• #welovetohavefun: Celebrate with us at our annual summer or winter party, and regular after-work gatherings, and power up in our office with yoga, table soccer and table tennis.
• #morebenefits: A special discounted membership at Urban Sports Club? Decent discounts at FutureBens? Yearly travel ticket? - here you go! - and even more! 

If that sounds like you, we’d love to hear from you.