Social Media Marketing Specialist

Yerevan , Armenia
full-time

AI overview

Develop and implement social media strategies while collaborating with cross-functional teams to enhance brand messaging and engage with target audiences.

We are seeking a talented and experienced Social Media Marketing Specialist. 

 

Responsibilities:


  • Develop effective social media strategies that align with the business goals and target audiences.
  • Collaborate with cross-functional teams, such as marketing, business development, and design to ensure social media strategy aligns with business goals. 
  • Research industry trends, competitor analysis, and audience preferences to inform strategy development.
  • Identify KPIs and measurement metrics to track the success of social media campaigns.
  • Create engaging and compelling social media content for various platforms.
  • Develop creative concepts, write persuasive copy, and coordinate with design for visually appealing content..
  • Ensure consistency in brand messaging and voice across all social media channels.
  • Foster positive relationships with followers, influencers, and brand advocates.
  • Track and analyze social media performance using analytics tools to identify trends, insights, and areas for improvement.
  • Prepare regular reports on campaign performance, social media metrics, and audience engagement. 
  • Provide actionable recommendations to enhance social media strategies and achieve client objectives.
  • Stay updated with the latest trends, features, and best practices in social media marketing.
  • Conduct ongoing research and share insights with the team to drive innovation and continuous improvement.


Requirements:


  • Proven experience as a Social Media Marketing Specialist or similar role in a digital marketing agency or related field.
  • Strong knowledge of social media platforms, trends, algorithms, and best practices.
  • Excellent English writing skills with the ability to create engaging and persuasive social media content.
  • Proficiency in social media management tools, analytics platforms, and advertising platforms 
  • Experience in developing and executing successful social media strategies for diverse industries and audiences.
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.


If you are a results-driven and strategic-minded Social Media Marketing professional, we want to hear from you.  Apply now,  join our team and take your SMM expertise to the next level!

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