Social Media Marketing Manager

Milani Cosmetics, a Los Angeles-based market leading color cosmetics brand, was founded over 20 years ago, with the passionate belief that everyone should have the opportunity to own and enjoy luxury beauty. To this day, Milani continues to innovate for and with its diverse community and relentlessly tests the limits of what’s available at affordable prices. Milani delivers high-end yet accessible luxury while championing inclusivity, self-expression, and exceptionalism in makeup.

About the role:

Milani Cosmetics is seeking a strategic, creative, and relationship-driven Social Media Marketing Manager to lead owned, organic social channels. The Manager is responsible for building Milani’s social ecosystem from strategy through execution while partnering closely with an external agency that executes day-to-day organic social publishing and community management.

You will play a critical role in shaping brand perception, driving cultural relevance, and fostering long-term relationships with Milani's greater social community. The ideal candidate has deep experience in beauty, a strong understanding of social platforms, and a proven ability to manage agencies and cross-functional stakeholders.

Key Responsibilities:

Owned / Organic Social Media

• Provide strategic oversight, direction, and performance guidance to the agency managing Milani’s owned/organic social channels
• Ensure organic social content aligns with brand strategy, product launches, creator initiatives, and cultural moments while building an engaged community
• Review and approve social calendars, content concepts, and performance recaps
• Partner closely with the in-house Creative team to brief, review, and deliver social-first content
• Act as the internal point person for organic social strategy and platform evolution
• Identify new social trends and platform features aligning with Milani’s brand and social strategy
• Translate data into actionable insights to refine content strategy and maximize brand impact.
• Share out and present monthly reporting along with key learnings to inform future strategies.
• Monitor and mine insights from competitors’ social media accounts
• Serve as on-camera talent or film UGC-style content for social platforms such as TikTok as needed
• Evaluate new social media platforms Milani should play in; lead the strategy and execution to launch on new platforms, which include, but are not limited to: Instagram, Facebook, TikTok, YouTube, and Pinterest

Cross-Functional Collaboration & Leadership

• Act as a key thought partner for brand storytelling social channels
• Stay current on platform trends, creator landscape shifts, and beauty culture to proactively inform strategy
• Manage external partners with clarity, accountability, and strong relationship-building skills

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 4 years of professional experience in organic/owned social media
• Direct experience in beauty strongly preferred
• Proven experience managing agencies and external partners
• Hands-on experience with social media management platforms such as Sprout Social, Dash Hudson, Nectar Social or similar tools
• Strong understanding of major social platforms, content formats, and ecosystems
• Highly organized with strong project management and communication skills
• Strategic thinker with a hands-on execution mindset

The ideal candidate is:

• A relationship-builder who thrives in social settings and fast-paced working environments
• A strategic marketer who can connect brand goals to cultural moments
• Lives and breathes social media platforms, trends, and algorithm updates
• A self-proclaimed beauty junkie
• A collaborative partner who can influence without direct authority
• A detail-oriented operator who can manage multiple workstreams at once

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k w/ Company Match)
• Life Insurance (Basic, Voluntary & AD&D)
• Generous Vacation Time Policy
• Family Leave
• Short Term & Long-Term Disability
• Flexible Work Environment / Hybrid (Tuesday, Wednesday & Thursday required on site in Milani’s Culver City Office)
• Dog-Friendly HQ

Compensation:

The base salary range represents the low and high end of Milani’s salary range for this position. Salaries will vary depending on factors including, but not limited to location, education, skills, and experience. The base salary range for this role is $95,000.00 to $110,000.00.

EOE/M/F/Vet/Disability