Role Overview
GrowthDesk is looking for a dynamic, multi-hyphenate Social Media Manager & Marketing Executive to join our growth engine. This role sits at the intersection of creative storytelling and strategic lead generation. You will be responsible for building our brand presence across digital platforms, filming engaging content, and executing email marketing strategies that convert.
The ideal candidate is a digital native who understands the nuances of enterprise tech, possesses a "creator" mindset for UGC-style content, and is comfortable using AI and professional editing tools to speed up workflows.
Key Responsibilities
1. Content Creation & Social Media Management
UGC & Filming: Lead the production of "User Generated Content" style videos for our tech products and agency solutions, acting as both the creative mind and the face/voice when necessary.
Platform Management: Own the daily operations of GrowthDesk’s social channels (LinkedIn, X, Instagram, Facebook), ensuring a consistent brand voice.
Creative Collaboration: Work alongside our internal creative team to design high-fidelity assets.
Occasional Support with Editing: Use Adobe Creative Suite (Premiere, After Effects, Photoshop) and AI-assisted tools to produce high-quality video and static content alongside our core creative team
2. Support Campaign Execution to recruit new leads
Content : Ideate and curate themes for the GrowthDesk podcast and other long-form content designed to establish thought leadership and drive inbound leads.
Ideate and execute campaigns to drive inbound leads - across events, roadshows and other marketing campaigns
Cross-Functional Collaboration: Partner with the Digital Marketing and Sales teams to ensure social content aligns with paid media campaigns and lead-gen targets.
Feedback Loops: Proactively optimize social strategy based on direct feedback from the Commercial/Sales team regarding lead quality and market trends.
3. Email Marketing (EDM) / AEO
Strategy & Execution: Develop and manage the EDM (Electronic Direct Mail) calendar and GEO / AEO content
Analytics: Monitor open rates, CTRs, and conversions to refine email performance in line with business goals.
Requirements & Qualifications
Experience: 3-5 years of experience in Social Media Management or Digital Marketing, preferably within the B2B or Tech/SaaS sector.
Technical Skills: * Proficiency in Adobe Creative Cloud (Photoshop, Premiere Pro).
Familiarity with AI tools for content creation (e.g., Midjourney, ChatGPT, Descript, or similar).
Experience with Marketing Automation tools
Content Flair: A portfolio demonstrating your ability to film and edit engaging video content (TikTok, Reels, or LinkedIn video).
Communication: Exceptional written and verbal communication skills in English.
Location: Must be based in Metro Manila and comfortable with a hybrid work arrangement.
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