Drive brand awareness and lead generation by developing tailored social media strategies across multiple platforms and accounts while analyzing performance metrics for continuous improvement.
Company Overview
At LevelUp, we believe growth happens when people feel trusted, supported, and challenged. For more than seven years we’ve partnered with agencies, software vendors and website owners to provide world class outsourcing and offshore hiring services in a range of verticals, such as technical, operational, and back-office support. We hire curious problem-solvers, give them room to own outcomes, and back them with systems, support and a culture that makes learning part of the job. Join us and help businesses (and your career) level up.
Position Overview
The Social Media Manager is responsible for developing and executing social media strategies to increase brand awareness, drive traffic to the website, and generate leads. This role involves overseeing and managing multiple social media accounts across various platforms for different brands. The ideal candidate will possess a strong understanding of social media trends, content creation, and audience engagement, delivering tailored strategies for each specific brand. You will be responsible for creating engaging content, managing both organic and paid accounts, and measuring results to ensure success.
Key Responsibilities
Strategy & Implementation: Develop, implement, and manage comprehensive social media strategies across multiple client accounts.
Content Creation: Create, curate, and schedule engaging content—including images, videos, and copy—tailored specifically to platforms such as TikTok, Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube.
Account Management: Oversee organic and paid social media accounts, ensuring consistent brand voice and aesthetics.
Community Engagement: Engage with other social media users on behalf of clients to build relationships and foster community.
Trend Monitoring: Constantly monitor social media channels for emerging trends and audience insights to optimize content performance.
Paid Advertising: Manage social media advertising campaigns, which includes overseeing budgets and tracking performance.
Analytics & Reporting: Analyze performance metrics (tracking website traffic, engagement, and lead generation) and prepare detailed reports with actionable insights to translate data into effective strategies.
Professional Development: Stay updated on the latest social media tools, emerging trends, and industry best practices.
Qualifications
To be successful in this role, you should meet the following requirements:
Experience: A minimum of 4 years of experience in a similar role.
Proven Track Record: Demonstrated experience as a Social Media Manager or in a similar role managing multiple accounts simultaneously
Portfolio: A professional portfolio of work demonstrating your previous successes.
Platform Expertise: A deep understanding of social media platforms (TikTok, Facebook, Instagram, X, LinkedIn, and YouTube) and their respective best practices.
Technical Skills: * Proficiency in social media management tools, specifically Hootsuite.
Experience with paid social advertising strategies and campaign management.
Communication & Creativity: * Excellent writing, editing, and visual storytelling skills.
High level of creativity with a keen eye for aesthetics and the ability to produce compelling copy.
Soft Skills: * Strong organizational skills with the ability to multitask and meet strict deadlines.
Ability to work independently and collaboratively as part of a team.
Analytical mindset with the ability to translate data into strategy.
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