Social Media Manager

We’re looking for a Social Media Manager to manage Lemonade’s social media channels with the goal of growing our following and supporting business goals.

As part of Lemonade’s Content Marketing team,  the Social Media Manager will be responsible for building and executing a social media strategy and calendar. This includes developing social content end-to-end–from ideation, to content creation, drafting captions, and posting the content. In this role, you’ll collaborate with multiple internal functions—including the Creative team, Editorial Content, Product Comms, PR, Social Impact, and Growth Marketing teams.

Responsibilities

• Develop social media strategy and own quarterly planning 
• Plan and manage Lemonade’s social calendar to support business objectives and drive growth 
• Create engaging, meaningful social content (including video) end-to-end for Instagram, TikTok, LinkedIn, Twitter, and other potential channels (drafting captions, tweets, Instagram Reels/Stories, etc.)
• Plan, coordinate and negotiate social influencer collabs and any needed vendor work to drive toward social and business objectives 
• Oversee social community management and engagement, coordinate with the Customer Service Social Community Manager to manage monitoring and ensure inbound messages and comments receive a proper and timely response
• Use analytical tools (such as Sprout Social Insights) to monitor and evaluate social media performance
• Stay up to date on best practices and emerging trends in social media, and make sure we respond to real-time social trends

Requirements 

• 8+ years experience managing and growing the social media presence for established or emerging brands
• Superior project management and execution skills, with the ability to think strategically and launch great, bold social media content
• Experience presenting strategic plans and campaigns and working with creative teams
• Excellent written and verbal communication skills 
• Great time-management skills, with the ability to manage multiple tasks from start to finish within a fast-paced environment
• B.A. in Communications, Marketing, or a related field
• Ability to work in an office environment a minimum of 3 days a week
• At Lemonade we welcome candidates who are enthusiastic about learning and adapting to the exciting world of AI, as a commitment to ongoing growth in this field is a fundamental part of our culture

Lemonade's US base salary range for this full-time position is $80,000-$100,000 + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Speak to your recruiter to hear more about the specific salary range for your preferred location.