Social Media Manager

TLDR

Own and drive social media strategy on major platforms while shaping long-term channel strategy and managing cross-functional collaboration.

Company Gantri is one of the most innovative and fastest-growing design manufacturers in the world. We pioneered the use of digital manufacturing and plant-based polymers to create high-quality, sustainable lighting products onshore and on-demand. As the most awarded design manufacturer in America, we operate the world’s largest 3D print farm right here in the Bay Area. Role We're looking for a Social Media Manager who combines deep platform expertise with strong strategic instincts and a proven ability to build and grow brand presence. This role is both creative and operational: you will own the social media vision for Gantri, concepting, producing, and publishing content across Instagram, TikTok, and YouTube — while also leading cross-functional collaboration and shaping our long-term channel strategy. This role is ideal for someone mid-career who has scaled social presence for a brand and understands how to translate design-driven aesthetics into native platform storytelling. This person will be responsible for driving social media growth independently—from strategy and content development to execution and optimization. What You'll Do
  • Own and drive the social media strategy across Instagram (Reels, Stories, Posts), TikTok, and YouTube Shorts
  • Lead content conceptualizations and production — shooting, editing, and publishing high-quality short-form video independently
  • Set the creative direction for the channel, maintaining a consistent, premium visual and tonal point of view
  • Stay ahead of platform trends, formats, audio, and best practices — and translate them into on-brand executions
  • Build and manage content calendars, ensuring consistent publishing cadence and campaign alignment
  • Lead community management strategy and own brand voice in social engagement
  • Own performance reporting — tracking views, engagement, saves, shares — and use data to iterate and improve
  • Partner closely with brand, design, and marketing teams to lead social support for product launches and campaigns
  • Required Experience
  • 4–7 years of experience creating and leading social media content for brands or agencies
  • Demonstrated track record of growing social audiences and driving engagement for a lifestyle, design, or consumer brand
  • Deep expertise in Instagram and TikTok, with strong instincts for what performs natively on each platform
  • Advanced video editing and production skills; proficient in CapCut, Adobe Premiere, or equivalent tools
  • Strong visual taste with a refined eye for composition, lighting, pacing, and brand consistency
  • Experience owning content strategy end-to-end, from ideation through performance analysis
  • Proven ability to collaborate cross-functionally and influence creative direction
  • Excellent written communication skills for captions, briefs, and internal stakeholder updates
  • Preferred Experience
  • Photography or videography background with a professional portfolio
  • Experience working with premium design, home decor, interiors, or lifestyle brands
  • Proficiency with social analytics platforms (Sprout Social, Later, native insights tools, etc.)
  • Experience managing or mentoring junior creatives or content producers
  • Comfort capturing content across diverse environments — studio, events, retail, and on-location
  • Why Gantri?
  • Be part of a company reimagining how design meets manufacturing.
  • Play a pivotal role in shaping the building blocks of Gantri products.
  • Drive innovation on our next-generation digital manufacturing platform.
  • Advance sustainable design practices in real-world production.
  • Work in a fast-growing, design-driven environment.
  • Bring visionary concepts to life at scale.
  • Benefits
  • Competitive salary and equity options
  • Comprehensive health, dental, and vision coverage
  • Paid time off and flexible vacation policy
  • 401(k) retirement plan with company match
  • Professional development opportunities and learning stipend
  • Collaborative, creative, and sustainability-focused work environment
  • Access to Gantri-designed products and innovation initiative
  • Benefits

    Health Insurance

    Comprehensive health, dental, and vision coverage

    Sustainability-focused work environment

    Collaborative, creative, and sustainability-focused work environment

    Paid Time Off

    Paid time off and flexible vacation policy

    Gantri is a digital manufacturing company that empowers designers and brands to produce high-quality, sustainable products with unmatched speed and no minimum order requirements. Operating from a state-of-the-art facility in California, we leverage advanced technology to manufacture and ship custom designs directly to customers, redefining efficiency in the design industry.

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    Salary
    $145,000 – $170,000 per year
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