Social Media Manager - Gaming (Dubai / Israel)

AI overview

Create and execute a social strategy for ExpressVPN's gaming content, engaging audiences on platforms like TikTok and Instagram while optimizing content based on performance data.

About the role

ExpressVPN is building a dedicated gaming content vertical, and we’re hiring a Social Media Manager to lead it from the ground up.  This role is 100% gaming-focused.

You’ll define how ExpressVPN shows up across social platforms within the global gaming and esports ecosystem, translating partnerships, creators, and major gaming moments into native, high-performing social content.

Open to candidates based in Israel or Dubai. 

What You’ll Do

  • Own the social strategy and day-to-day execution for ExpressVPN’s gaming vertical.
  • Plan, create, and publish content across TikTok, Instagram, YouTube, X, and other gaming-relevant platforms.
  • Turn esports moments, tournaments, creator activations, and partnerships into consistent daily content.
  • Lead creative planning for shoots, edits, and creator collaborations.
  • Track performance, report on results, and optimize based on data and audience behavior.
  • Stay deeply connected to gaming culture: trends, formats, memes, and community language.

Requirements

  • Full professional proficiency in English.
  • Proven experience managing social media for a brand or creator.
    Strong understanding of gaming culture, platform-native content formats, and social best practices.
  • Experience working with creators, influencers, and/or partners.
  • A gamer at heart (or very close to it).

Nice to Have

  • Background in esports, gaming media, or streaming.
  • Familiarity with Monday.com (or similar project management tools).

 

Before you apply

  • At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
  • Please upload your resume as a PDF and do not include any salary or compensation information in it.

ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.

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