Social Media Manager

We are looking for an experienced Social Media Manager with a strong balance between creative execution and operational management. This role requires hands-on experience managing social media campaigns end to end, including content planning, calendarization, budget administration, paid campaigns, and performance tracking. The ideal candidate is highly organized, data-driven, and capable of translating brand objectives into structured, measurable social media strategies.

Key responsibilities

Develop, plan, and manage social media strategies aligned with brand and business goals.

Create and manage monthly and quarterly content calendars across multiple platforms.

Coordinate content creation, scheduling, and publishing, ensuring consistency in tone, branding, and messaging.

Manage and optimize paid social media campaigns, including budget allocation, pacing, and performance tracking.

Oversee campaign administration, including timelines, deliverables, approvals, and reporting.

Monitor KPIs such as reach, engagement, conversions, CPA, and ROI, and prepare performance reports.

Collaborate with design, marketing, and content teams to ensure timely execution of campaigns.

Manage social media tools and platforms for scheduling, analytics, and campaign management.

Stay up to date with social media trends, platform updates, and best practices.

Requirements

• 5+ years of experience as a Social Media Manager or similar role.
• Proven experience managing paid and organic social media campaigns.
• Strong experience with content calendarization, campaign planning, and budget management.
• Hands-on experience with platforms such as Meta Ads Manager, LinkedIn Ads, TikTok Ads, or similar.
• Experience using social media management and analytics tools.
• Strong organizational and project management skills.
• Ability to analyze data and translate insights into actionable recommendations.
• Excellent written communication skills in English; Spanish is a plus.
• advanced English
• Open to hybrid in Guadalajara

Nice to have

• Experience managing multiple brands or accounts simultaneously.
• Background in performance marketing or digital advertising.
• Experience working with agencies or cross-functional teams.
• Basic understanding of branding, copywriting, and visual storytelling.

Benefits

• 🎄 Christmas Bonus: 30 days, to be paid in December.
• 🩺 Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• 🩹 Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• 😁 Dental Insurance: Always smile with confidence!
• 💼 Life Insurance
• 🌴 Vacation Days: 12 vacation days.
• + 📅 Floating Holidays: 3
• 📱 Cell Phone Reimbursement & Transportation Subsidy.
• 🌐 Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
• 🌍 Multicultural Exposure: Work with operations within Mexico and the United States.
• 🎉 MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• 💸 Exclusive Discounts: Benefits with different companies for being part of MezTal.
• 📚 Academic Agreements: Access to national universities and language schools.
• 🚀 Career Growth: We will search for the best conditions for progressing in your career.