Industry
Marketing & Communication
Work Arrangement
Fully Remote
Job Type
Full-time
Work Schedule
Monday–Friday, 9:00 AM – 5:00 PM EST (40 hours per week)
Locations:
- LATAM: Mexico City (Mexico), Bogotá (Colombia), São Paulo (Brazil), Buenos Aires (Argentina), Lima (Peru), Honduras (Dominican Republic)
About Pearl Talent
Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.
Hear why we exist, what we believe in, and who we’re building for: WATCH HERE
Why Work with Us?
At Pearl, we’re not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.
About the Company
Our client is a fast-growing e-commerce brand focused on creating engaging experiences for online shoppers. They are rapidly scaling their digital presence and aim to set trends rather than follow them.
Role Overview
The Social Media Manager & Content Creator owns the brand’s social presence end-to-end, with a strong emphasis on hands-on content creation and performance-driven growth across TikTok, Instagram, Pinterest, and LinkedIn.
This role exists to build brand visibility, increase engagement, and translate social traction into measurable business outcomes. You will combine strategic marketing thinking with day-to-day execution — especially short-form video content (Reels/TikTok), static creatives, and trend-based campaigns.
The role is highly execution-focused and suited for someone who understands social algorithms, viral dynamics, and content experimentation. You will collaborate cross-functionally with editors, designers, UGC creators, and paid media partners while remaining comfortable producing content independently when needed.
Your Impact
You will directly shape how the brand shows up online during a critical stage of growth.
Your work will:
- Increase audience reach, engagement, and follower growth
- Improve content consistency and creative output volume
- Drive viral reach through timely trend adoption
- Convert social visibility into traffic, leads, and revenue
- Strengthen community engagement and brand recognition
Success will be measured through engagement rates, growth metrics, content performance, attributed traffic, and overall brand sentiment.
Core Responsibilities
Hands-On Content Creation – 35%
- Create short-form video content (TikTok and Instagram Reels) from concept through publishing.
- Produce static posts, carousels, promotional creatives, and trend-based content.
- Write high-converting captions, hooks, and CTAs.
- Experiment with storytelling formats and posting cadence.
- Rapidly adapt trends while maintaining brand voice and positioning.
Social Strategy & Performance Ownership – 25%
- Develop platform-specific social media strategies aligned with marketing campaigns and product launches.
- Monitor platform trends, algorithm updates, and cultural moments.
- Track KPIs including reach, engagement, follower growth, CTR, and conversions.
- Analyze performance data and iterate content strategies accordingly.
- Conduct competitive research to maintain brand relevance.
Content Coordination & Publishing – 20%
- Coordinate with video editors, UGC creators, designers, and paid media teams.
- Manage content calendars, approvals, asset organization, and scheduling.
- Ensure consistent publishing cadence across all platforms.
- Optimize posts using hashtags, keywords, tagging, and platform best practices.
Community Engagement & Brand Building – 20%
- Manage comments, DMs, and mentions to foster an engaged community.
- Identify influencer collaborations and user-generated content opportunities.
- Monitor audience sentiment and surface insights to marketing leadership.
- Strengthen brand trust through consistent storytelling and interaction.
Requirements
Must-Haves (Required)
- 2+ years of hands-on social media content creation experience, particularly short-form video (TikTok/Reels).
- Proven experience managing end-to-end social publishing and engagement.
- Strong understanding of TikTok and Instagram trends, algorithms, and viral content dynamics.
- Ability to track performance metrics and optimize content using data insights.
- Background in marketing strategy, brand storytelling, or growth marketing.
- Comfortable both strategizing and independently creating content.
- Ability to thrive in a fast-paced, KPI-driven remote environment.
- Strong written and verbal English communication skills.
Nice-to-Haves (Preferred)
- E-commerce or DTC brand experience.
- Experience supporting product launches or promotional campaigns.
- Exposure to paid social campaigns or influencer marketing.
- Startup or high-growth brand experience.
- Basic design or video editing capabilities.
Tools Proficiency
Must-Haves (Required)
- Instagram, TikTok, Pinterest, LinkedIn
- Later, Buffer, Hootsuite, Sprout Social
- Instagram Insights, TikTok Analytics, Pinterest Analytics, LinkedIn Analytics
- Google Analytics
- Slack, Zoom, Google Workspace
- Asana, Trello, Monday.com
- Canva
Nice-to-Haves (Preferred)
- CapCut, Adobe Premiere, Photoshop, Illustrator, Figma
- ChatGPT or AI content tools
- Brand24, Mention
- Linktree, Beacons
- Billo, Aspire
Benefits
- Competitive Salary: Based on experience and skills
- Remote Work: Fully remote—work from anywhere
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Performance Bonus: Based on data accuracy, reporting timeliness, and overall sales efficiency
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Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
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Generous PTO: In accordance with company policy
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Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
- Direct Mentorship: Guidance from international industry experts
- Learning & Development: Ongoing access to resources for professional growth
- Global Networking: Connect with professionals worldwide
Our Recruitment Process
- Application
- Screening
- Top Grading Interview
- Skills Assessment
- Client Interview
- Job Offer
- Client Onboarding
Ready to Join Us?
If this role aligns with your skills and goals, apply now to take the next step in your journey with Pearl.
