Social Media Manager & Creator

About FLiiP:

FLiiP is on a mission to modernize the fitness industry through our all-in-one SaaS platform. We help commercial gyms and multi-location operators streamline their operations, increase member retention, and unlock smarter growth across the entire member journey. Backed by leading investors and part of the Google for Startups Accelerator, we’re scaling rapidly across North America.

At FLiiP, we believe that content isn’t just part of marketing—it’s the front line of growth. In today’s GTM landscape, content needs to move fast, deliver value, and punch above its weight. We expect our marketers to think like builders and operate with leverage. That means embracing AI-native tools and workflows to go from idea to output faster, run smarter content experiments, and create content that actually drives business outcomes.

Role Overview:

We’re hiring a Social Media Manager & Creator to own FLiiP’s organic social presence across Instagram, Facebook, LinkedIn, TikTok, Reddit and more. Your job is to turn FLiiP into a recognizable, trusted brand in the fitness business space and grow a real audience of gym owners and operators.

You will plan and run our social media calendar, create and edit content, and collaborate with the Senior Growth Marketing Manager, Content Marketing Manager, and Brand Designer. Some content will come from FLiiP’s broader content engine. Other times you will grab your phone, record, stitch, overlay, or repurpose raw clips into simple, punchy, scroll-stopping content.

This role is hands-on and creator-led. We are not looking for someone to just “manage channels” and post corporate graphics. We want someone who lives and breathes social, understands fitness culture, and knows how to make B2B content feel human, entertaining, and useful to gym operators.

This is a 100% remote role.

Key Responsibilities:

Own FLiiP’s Social Channels

• Manage day-to-day publishing and performance on Instagram, Facebook, LinkedIn, and TikTok.
• Maintain a consistent posting rhythm so social never goes dark.
• Ensure all channels reflect a clear, cohesive brand story for FLiiP.
  

Build and Run the Social Content Calendar

• Plan monthly and weekly content calendars aligned with campaigns, launches, events, and the broader GTM plan.
• Balance brand, educational, behind-the-scenes, and conversion-oriented content.
• Proactively surface ideas and themes that will resonate with commercial gym operators.
  

Create and Edit Content

• Script, shoot, or direct short-form videos (talking head, screen-record, carousels, simple explainers, customer highlights, UGC-style clips).
• Edit clips, add captions, overlays, and hooks using simple, modern tools.
• Repurpose existing assets (webinars, blog posts, product demos, podcasts, customer calls) into platform-native content.
  

Collaborate Across the Growth & Content Team

• Work closely with the Growth Marketing Manager, Content Marketing Manager, and Brand Designer to turn core messages and campaigns into social-first content.
• Translate product and GTM priorities into content that feels organic to each platform.
• Coordinate timelines and assets so social is tightly connected to launches, events, and outbound campaigns.
  

Grow and Engage the Audience

• Focus on top-of-funnel metrics: followers, reach, saves, shares, and profile visits from our ICP.
• Actively engage with gym owners, operators, partners, and influencers through comments, DMs, and community interactions.
• Experiment with content formats, hooks, and posting times to learn what works and scale it.
  

Leverage AI and Modern Tools

• Use AI tools (for example ChatGPT, Descript, OpusClip, CapCut, etc.) to accelerate scripting, caption writing, clipping, and repurposing.
• Build repeatable workflows so you can go from raw idea or long-form asset to multi-platform content in a structured way.
  

Measure, Learn, and Iterate

• Track channel performance and content performance using native analytics and reporting tools.
• Report on what is working, what is not, and what you will test next.
• Use data to refine the calendar, creative angles, and content mix.

Requirements

• 3–5 years of experience managing and creating content for social media, ideally for a B2B SaaS, creator-led brand, or fast-moving startup.
• Proven track record of growing and engaging audiences on at least two of: Instagram, TikTok, LinkedIn, Facebook, Reddit.
• Strong hands-on skills in short-form video creation: scripting simple concepts, recording, basic editing, adding captions and overlays.
• Experience using social media scheduling and management tools (for example Meta Business Suite, Later, Hootsuite, or similar).
• Comfortable using AI tools to speed up ideation, scripting, clipping, and repurposing content.
• Able to translate technical or product-heavy topics into simple, clear, and engaging social content.
• Highly organised, with the ability to manage a content calendar and hit publishing deadlines without constant supervision.
• Operates like an owner: proactive, accountable, and motivated by results, not just activity.
• Strong written and spoken English.

Nice to Have:

• Deep personal interest in fitness: you lift, train, coach, or are an active member of gym culture and understand how gyms actually run.
• Experience creating content for small business owners, franchises, or gyms and fitness studios.
• Previous work with brands selling into the fitness, sports, or wellness space.
• Basic design skills using tools like Canva or Figma to create or tweak social assets.
• Experience collaborating with performance or growth teams so social content supports lead generation and pipeline, not only brand.

Benefits

• Competitive compensation package
• 100% remote-first work (Canada-based role)
• Health & Insurance Benefits: FLiiP covers 50% of group plan premiums
• A fast-moving, execution-first culture where experiments are welcomed and speed is celebrated
• A high-leverage role with full ownership of your stack, strategy, and roadmap
• A tight-knit team, direct collaboration with executive leadership, and the chance to shape a category-defining product

If you’re a content operator who loves building from zero, experimenting with new formats, and using AI tools to work faster and smarter, we’d love to hear from you! 🚀