Social Media Lead

IN A NUTSHELL

Bellroy exists to gear people up to move in the right direction — with considered products, purposeful design and a commitment to doing better for people and planet. As a certified B Corp and for-purpose brand, we design products that are built to last and get better with use. We’re always improving, always evolving, and we want our social presence to do the same.

We’re looking for a strategic thinker to lead our social media presence — shaping how we show up across platforms, turning ideas into engaging content, and growing our community in ways that drive connection, have impact and reflect our values. Your job is to build connection through platform-specific strategies that help us grow our following and engage with our audience in a way that feels considered, relevant, and distinctly Bellroy.

HERE'S WHERE YOU COME IN...

You’ll bring the ideas. We’ve got the team to bring them to life.

As our Social Media Lead, you’ll set the direction and vision for Bellroy’s social channels — working closely with our in-house creative team to turn product launches, campaigns and brand moments into compelling content across key platforms, from Instagram and TikTok to LinkedIn and beyond.

You’ll make sure each post goes out with purpose — overseeing when and how content is published so it aligns with our strategy and hits the mark with our audience. You’ll keep a close eye on performance, test ideas, and refine our approach as you go.

Your role will be to think ahead, spot trends, guide content development, and ensure our social presence keeps evolving. You’ll have the opportunity to shape a long-term strategy and track its impact over time.

YOU COULD BE THE ONE IF YOU… 

• Have 3–5 years of experience in social media strategy and direction (bonus points if that’s with a product or consumer-facing brand)
• Know how to translate big-picture marketing goals into platform-specific strategies that drive results
• Create clear, actionable content briefs that align teams around a shared vision, tone, and audience focus
• Communicate with clarity and confidence — able to collaborate across creative, brand and marketing teams to move work forward
• Are confident with data — able to identify trends, measure performance, and turn insights into action
• Stay across platform best practices and emerging trends — with a good sense of what’s worth testing, and how to adapt when something isn’t landing

IF YOU WERE IN THE ROLE LAST WEEK, YOU MIGHT HAVE… 

• Led a planning session to define the social approach for an upcoming campaign
• Briefed the creative team on content needs for Instagram, TikTok and Reddit
• Reviewed performance data and collaborated with the creative team to refine content direction
• Helped adjust tone and messaging to suit different platforms and audience segments
• Drafted a content calendar and coordinated timing with the broader marketing team
• Compiled the monthly social performance report and shared insights with the team to inform future content
• Shared insights on emerging platform features and developed testing strategies
• Met with our Social Customer Support Manager to identify opportunities to turn trending and frequently asked questions into future social content

LOCATION AND HOURS

This is a full-time role based in our Collingwood (Melbourne) head office, with flexible work arrangements available.