JOB DETAILS
Job Title: Social Media & Influencer Outreach Specialist
Location: Remote
Work Shift: PST Timezone
Working Hours: 12-14 hours per week/ Part-time, but has the potential to scale
JOB DESCRIPTION:
We are a dynamic and innovative brand seeking a creative and results-driven Social Media & Influencer Outreach Specialist to help us amplify our online presence and build strong relationships within our community. As a key member of our marketing team, you will be responsible for driving engagement, creating organic conversations, and fostering brand partnerships to help us grow our reach and influence.
RESPONSIBILITIES:
Community Engagement on X (formerly Twitter):
- Monitor and manage conversations on X (formerly Twitter) related to the brand and industry.
- Actively comment on and engage with celebrity posts, influencers, and followers to initiate organic, authentic conversations.
- Build and nurture a community of engaged users and brand advocates.
Gifting Campaigns:
- Research and identify micro-influencers who align with our brand and values.
- Coordinate and manage the gifting process for influencers, sending out up to 50 product gifts per month.
- Track the success and impact of gifting campaigns to measure ROI and engagement.
Influencer Outreach & Partnerships:
- Manage relationships with influencers, negotiating collaborations, partnerships, and campaigns.
- Oversee influencer communications and ensure the alignment of brand messaging in partnerships.
- Track influencer performance, monitor content, and ensure deliverables are met.
Campaign Reporting & Strategy:
- Track and report on the success of engagement and influencer campaigns.
- Use analytics to optimize influencer outreach strategies and content.
- Continuously identify opportunities for growth within influencer relationships and community engagement.
Requirements
- Proven experience in social media management, particularly with platforms like X (formerly Twitter).
- Strong understanding of influencer marketing and ability to identify relevant influencers for brand partnerships.
- Excellent communication and relationship-building skills.
- Detail-oriented with the ability to manage multiple projects and campaigns simultaneously.
- Creative, resourceful, and proactive in finding opportunities for engagement and partnership.
- Knowledge of social media analytics tools and experience in measuring campaign performance.
- Experience in handling gifting campaigns and tracking influencer ROI is a plus.
