Social Media Designer

The Opportunity

We are looking for a Social Media Designer who lives and breathes social media. You understand instinctively what stops someone mid-scroll, whether it’s a static post, a carousel that tells a story, or a short-form video with just the right pacing.

In this role, you’ll elevate Good Inside and Dr. Becky’s visual presence across Instagram, TikTok, YouTube, and more. You’ll concept and create high-impact social visuals, mostly static, some light motion, and short-form video that deepen connection with our community and help more parents discover Good Inside.

You come with your own social sensibility: a strong personal aesthetic, an active awareness of trends, and an intuitive understanding of what works on each platform. You know how to take an idea, a moment, or a psychological insight and turn it into a visual that resonates and spreads.

This hybrid role requires 3 days per week in our Midtown Manhattan office. 

What You’ll Own

• Create the most compelling, thumb-stopping visual content across our social channels, including static posts, carousels, stories, YouTube thumbnails, and feed first brand visuals. 
• Support our short-form video strategy by creating and editing video content, including designing graphics for videos, editing podcast clips, and producing original videos. 
• Translate written psychological concepts and ideas into clear, on-brand social media-friendly visuals that are optimized for each social platform.
• Bring a creator’s mindset: experiment with new formats, trends, and visual approaches and know when to move quickly on something that’s peaking. 
• Use insights and performance data to understand what’s landing with the audience and why and apply those learnings to future content. 
• Maintain and expand our social templates and design systems to ensure visual consistency at scale. 

Your Skills and Experience 

• 3+ years of experience designing graphics and videos for social media, marketing, or brand – ideally within a digital-first, fast-paced team environment.
• Strong personal connection to social media: you follow trends naturally, participate in them, and understand visual culture from the inside. 
• Proficiency in design and social editing tools (Adobe Creative Suite, After Effects for light motion, CapCut, Canva, Figma). 
• Experience creating and editing content within Instagram and TikTok's native tools.
• Comfort taking a concept through multiple iterations quickly without sacrificing polish. 
• Foundational understanding of AI tools that can enhance speed, ideation, or creative workflows. 
• Demonstrated ability to collaborate cross-functionally and contribute strategic thinking beyond execution.

What you Bring

• A portfolio full of social content that shows clear design craft and a creator’s intuition.  
• A natural excitement for what’s happening on social media today - formats, trends, typography, pacing, audio, and visual language. 
• Speed, adaptability, and a bias toward action – you can go from concept to iteration quickly without sacrificing quality.
• Understanding of design for performance (e.g., what makes someone stop, click and stay).

What We Offer

• Compensation: Annual Salary for this role will be $80k - $100k 
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture