About PhonePe Group:
PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture
At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
JOB DESCRIPTION
Job Title: Social Media Copywriter – Storytelling Specialist
Experience Required: 3-4 years
Location: Bangalore
About Us:
Share.Market by PhonePe is a fast-growing stockbroking company passionate about
empowering individuals to achieve financial freedom. By leveraging the power of
storytelling, we aim to make investing relatable, accessible, and engaging for our
audience. We’re looking for a Social Media Copywriter who can craft compelling
narratives tailored for platforms like Instagram, YouTube, Twitter, LinkedIn and
WhatsApp, capturing the attention of the next generation of investors.
Key Responsibilities:
Create platform-specific content: Write engaging content, captions, scripts,
tweets, and WhatsApp copy optimized for maximum impact on Instagram,
YouTube, Twitter, and WhatsApp.
Tell stories that resonate: Simplify complex financial concepts through
relatable and creative storytelling that connects emotionally with our audience.
Develop impactful campaigns: Work with the marketing and creative teams
to ideate and execute social media campaigns that spark conversation and
build brand trust.
Mastery in short form content: Craft compelling short form content for
platforms like Instagram, Twitter, WhatsApp which will break the monotony of
finance content being boring
Stay on top of trends: Monitor social media trends, hashtags, and platform
updates to ensure our content stays relevant and engaging.
Leverage WhatsApp for engagement: Create concise, actionable, and
community-oriented messages tailored to WhatsApp's unique communication
style.
Analyze and optimize: Use analytics to track performance, iterate on
content, and deliver measurable improvements in engagement and growth.
Who You Are:
A social storyteller: You excel at crafting content that’s visually aligned and
emotionally engaging, tailored to each platform’s unique audience.
Creative first: You have a vision for a creative output. Finance knowledge is
great to have but not a must have.
Quick on your feet: You can spot trends early and adapt storytelling
strategies to ride the wave.
Audience-first mindset: You understand the nuances of different platforms
and can adjust tone and style to meet audience expectations.
Qualifications:
3-4 years of experience in social media copywriting, with a proven track
record of creating content for Instagram, Twitter, and WhatsApp.
A portfolio showcasing your ability to craft platform-specific, engaging, and
results-driven content.
Familiarity with creating captions, tweets, and short-form content.
Experience using social media analytics tools to measure performance and
refine strategies.
What We Offer:
The opportunity to shape the social media voice of a brand revolutionizing
investing.
A dynamic, collaborative work environment that values creativity and
innovation.
Competitive salary and benefits package.
The chance to grow your expertise in both social media storytelling and the
finance industry.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
