Hypebeast
Social Media Coordinator
TLDR
Collaborate with the Editorial and Creative Teams to create engaging social media content across platforms like WeChat and Douyin, maintaining a consistent video presence.
Founded in 2005, Hypebeast is a leading platform for men’s contemporary fashion and culture that highlights curated brands and emerging lifestyles through editorially-driven news and features. Its devotion to discovery has made it one of the premier online destinations for fashion and lifestyle editorial and news. Currently operating in over 15 markets, readers can stay up to date with the latest culturally-relevant news and developments on men’s fashion.
The Social Media Coordinator will sit within our Editorial Team and work closely with our Creative Team to build compelling social content across various social media channels, such as WeChat, Rednote, Douyin, etc.
Responsibilities:
Help maintain a steady stream of editorial video content
Ability to shoot, edit, write, and complete post production independently
Own the scheduling and publishing of the social content end-to-end
Research video content around the hottest products, fashion news, interviews, community happenings and events, city hotspots, etc.,
Provide on-the-ground support for editorial projects and IPs, including community coordination, content capture and event logistics
Work closely with the Creative Team, the Editorial Team and the Sales Team on the execution of social video content
Requirements:
Proficiency in video editing software tools (e.g. Adobe Premiere, After Effects, Final Cut Pro, Photoshop, Illustrator)
Must be fluent in Chinese; Proficiency in English is a plus
Passionate about youth culture, fashion, music, art, lifestyle, and other verticals covered by Hypebeast
A team-player able to work independently and multi-task under tight schedules in a fast-paced environment
Experience with lighting and shooting with DSLRs and other HD cameras
Must be familiar with online and social media tools (Instagram, Rednote, Douyin, Wechat Channel etc)
Self-motivated, creative, well-organized
Proactive and willing to learn with a positive attitude
Ability and willingness to travel when required
If you think you’ve got what it takes, please provide your CV, portfolio and expected salary.
This position is based and located in Shanghai. Candidate must be eligible to work in China.
Personal data collected is for recruitment purpose only.
Hypebeast builds a global platform that blends contemporary culture with lifestyle commerce, offering editorially-driven content alongside a curated e-commerce experience. Targeting a diverse audience across the world, they elevate emerging trends in fashion, arts, and lifestyle through multiple channels, including their creative agency Hypemaker and retail platform HBX. What sets them apart is their ability to engage a vibrant global community while bridging the gap between culture and commerce.
- Employees
- 51-200 employees
- Industry
- Media
Social Media Coordinator