Social Media Content Manager

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented landscape. We decode audiences, design bold strategies, and orchestrate people, platforms, and stories to build lasting influence. We help ambitious organizations navigate change, shape perception, and drive business outcomes through the powerful integration of strategic insight, compelling storytelling, cross-sector expertise, and integrated execution. With a growing team of 700+, Orchestra is shaping the future of communications with expertise that spans consumer, lifestyle, arts & culture, real estate, hospitality, technology, healthcare, philanthropy, travel, and more. Since 2022, Orchestra has acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals. Learn more at: www.orchestraco.com.

At Orchestra, we believe that our strength lies in our diversity. People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.

ABOUT THE ROLE

Orchestra is seeking a creative and strategic Social Media Manager to lead organic social media efforts across our brand channels. Sitting on the Marketing team, this role will be instrumental in bringing Orchestra’s voice and story to life across platforms, showcasing our people, culture, and work and impact with clients. The Social Media Manager will be responsible for creating and curating compelling posts and visuals, developing and executing a cohesive content strategy, managing daily publishing and engagement, and using data to continually refine performance.

The ideal candidate is both a storyteller and strategist, someone who can plan from scratch, move seamlessly between big-picture thinking and hands-on execution, and ensure Orchestra’s social presence reflects the creativity, expertise, and innovation of our company and collective of brands.

This is an exciting opportunity for someone who lives and breathes digital culture and is ready to make a bold mark on a growing, fast-moving brand.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in office 3 days per week.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Social Media Manager, you will…

• Create, curate, and publish engaging posts, stories, and videos that reflect Orchestra’s voice and culture
• Develop and manage the content calendar across Orchestra’s social platforms
• Capture and edit in-the-moment content at events and in-office, producing photography, video, and other visual assets that showcase Orchestra’s culture and work
• Conceptualize and execute campaigns that highlight staff, culture,, and company milestones
• Bring creative ideas and trends to life, experimenting with formats to grow reach and engagement
• Maintain a consistent brand voice and visual identity across channels
• Track growth, engagement, and other performance metrics; benchmark against industry standards
• Use insights to set campaign goals, optimize content, and inform strategy
• Monitor trends and emerging platforms, applying insights to keep Orchestra’s social presence fresh and relevant

Qualifications

• 4 years of  experience developing and managing social media campaigns for a brand or agency, B2B experience preferred
• Strong visual sensibility and  graphic design skills with proficiency in Adobe Creative Suite and/or Canva
• Proven experience managing content for social media platforms, including Orchestra’s current channels (LinkedIn and Instagram), with a point of view on expanding into and growing additional platforms such as TikTok, Threads, and YouTube
• Familiarity with best practices, audience expectations, and trends on these platforms, and the ability to identify opportunities for expanding reach and engagement
• Skilled writer with the ability to adapt tone across platforms
• Proficiency with content management tools such as HubSpot or similar platforms
• Demonstrated ability to independently manage projects and own outcomes
• Deep understanding of and enthusiasm for digital culture, trends, and platform nuances
  
  

WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $70,000-$90,000

Benefits: 

• Comprehensive medical, dental, and vision insurance for employees and dependents
• Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA) options
• 401K with a 4% employer match and no vesting period
• Generous paid time off
• Pre-tax commuter benefits
• Mobile phone reimbursement for data and minutes
• Employer-funded life insurance
• Discounted annual bikeshare membership
• Corporate discounts through Tickets at Work

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