Social Media Associate

Company

Kora is a payment infrastructure. We offer plug-and-play payment solutions for businesses to launch a tailored payment experience for their customers. 

Our vision, which is at the core of what we do every day, is to create a world void of digital financial barriers across Africa. We are committed to delivering reliable, secure, and easy-to-use digital financial solutions to every single customer with a guarantee that it is improving their lives.

We strongly believe in our ability to find Water in the Desert and pick the Sands in the Ocean.

We value positive energy, and clear communication and are committed to building an inclusive environment for people from every background.

About the Role

The Social Media Associate manages Kora’s social presence end to end — from strategy to execution. You will use social platforms to educate businesses, drive demand for Kora’s products and strengthen the brand across Africa and global markets.

You will collaborate with Brand & Product Marketing, Communications, Merchant Success, Design and Performance Marketing to ensure content is consistent, accurate and effective.

Your work increases visibility, product understanding and inbound demand.

Requirements

Key Responsibilities

1. Social Strategy and Execution

• Manage social media channels end to end including strategy, planning, content creation and publishing.
• Develop platform-specific plans for LinkedIn, X, Instagram and YouTube.
• Maintain a consistent posting rhythm across all platforms.
• Ensure all content aligns with Kora’s brand identity and messaging.

2. Product Education and Adoption

• Turn product updates and feature information received from the Communications Associate into clear social content.
• Create simple explanations for API capabilities, payment flows and new features.
• Produce educational content that drives interest, trust and product adoption.

3. Content Creation

• Create high-quality posts, graphics, carousels and short videos tailored to each platform.
• Humanise the brand through team stories, community highlights and customer insights.
• Repurpose blog posts, case studies, events and reports into social-friendly formats.
• Work with Brand & Product Marketing to ensure messaging consistency.

4. Growth and Campaign Execution

• Launch social-led campaigns that support demand generation, events and product promotions.
• Collaborate with Performance Marketing on paid social campaigns and retargeting.
• Test new content formats and creative approaches to improve reach and engagement.

5. Monitoring and Reporting

• Track KPIs including reach, engagement, clicks, traffic and conversions.
• Monitor sentiment and identify emerging trends or risks.
• Provide regular performance insights and recommendations to the Marketing Lead.

6. Compliance and Risk Awareness

• Ensure social content follows internal compliance and communication guidelines.
• Maintain accuracy when referencing products, features and merchant information.

What You Will Need

• 1–3 years experience in social media management or digital content creation.
• Strong writing and visual communication skills.
• Ability to simplify complex fintech topics into engaging content.
• Experience creating videos, graphics and platform-specific content.
• Understanding of social analytics and reporting.
• Familiarity with demand-generation content and social trends.
• Ability to manage multiple deadlines and content calendars.
• Collaborative mindset and curiosity about fintech and payments.

What Success Looks Like

• Consistent, high-quality content across all social platforms.
• Increased product understanding among merchants.
• Strong engagement and audience growth.
• Improved inbound pipeline driven by social campaigns.
• Strong alignment with the broader marketing strategy.

Equal Opportunity Employer

Kora is an equal-opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are based on qualifications, experience, and business needs. We strongly encourage applications from underrepresented communities and diverse ethnic groups to apply.

Please feel free to inform us if you need any accommodations to facilitate your participation in the recruitment process. Any details you share will be used solely to ensure we can support and accommodate your needs appropriately.

If you require more information on our HR Data Privacy, please visit here.

Benefits

• Health insurance
• Sponsored and tailored training
• Paid parental leave
• Paid time-off
• Flexible work style
• Annual performance bonus
• Low-interest loans
• Group Life Insurance
• Access to up to four therapy sessions monthly
• Day off on your birthday 🎂 🎁 🎉
• Employee interest groups that provide supportive communities within Kora
• Great company culture and the opportunity to work with a highly collaborative team building something great!

Note: We recognise imposter syndrome is real - any candidate who does not perfectly fit every characteristic of this role is still strongly encouraged to apply.