Social Media and Communications Strategist - Catalyst

Who are we?

IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

About Catalyst:

IOG’s Catalyst Tribe is a pioneering innovation platform for the Cardano blockchain ecosystem. It enables decentralized communities to propose, evaluate, and fund projects, fostering innovation through efficient grant allocation, verifiable decision-making, and voter privacy. With core products including Catalyst Voting application and upcoming advances for idea incubation, and distributed decision-making, Catalyst solves critical challenges in ecosystem growth hacking and decentralized governance while exploring network effect-led monetization opportunities.

What the role involves:

As the Social Media and Communications Strategist for Project Catalyst, you are responsible for the growth and engagement of Project Catalyst’s online presence. You’ll shape and execute Catalyst’s social media and communications strategy across multiple platforms, amplifying community voices, and translating Catalyst’s evolving roadmap and growing ecosystem presence into compelling digital storytelling.  

Reporting to the External Communications Manager, you will collaborate with teams across social media, digital marketing, and events to identify, curate, and distribute content specifically for Project Catalyst, while ensuring all content aligns with IO’s corporate objectives. The role requires someone who understands decentralized communities, thrives in a fast-paced environment, and has a deep appreciation for blockchain technology and its potential to drive positive change. 

Strategy & content creation

• Develop and implement a comprehensive social media strategy and communications calendar tailored to Catalyst’s business goals, and ecosystem dynamics. 
• Craft compelling communications that translate complex messaging into creative and accessible content, ensure social content aligns with broader brand messaging, company-wide objectives, governance timelines, and ecosystem priorities.
• Partner with the Catalyst team and community managers to source, repurpose, and amplify community-generated content 
• Establish a regular cadence of Project Catalyst updates, support with newsletter distribution, and oversee an editorial calendar for the Catalyst team

Community engagement

• Actively monitor conversations and engage with the Catalyst community on platforms like X, Discord, and other channels
• Create and implement a playbook for community activation campaigns around voting and proposal feedback sessions to amplify key voices on social media 
• Host live community interactions (e.g. AMAs, Twitter Spaces, Discord chats) to foster transparency and dialogue between the Catalyst team and the community 
• Oversee the promotion of reports and updates on Catalyst’s success across social media platforms

Analytics & reporting 

• Set and track metrics to assess effectiveness of Project Catalyst’s social strategies 
• Regularly report on results and make data-driven recommendations for improvements to optimize ongoing content and campaign performance

Requirements

Who you are:

• 5 +years of experience in social media strategy, ideally within the tech, blockchain, or open-source industry 
• Strong understanding of Twitter/X dynamics, Linkedin, and other social media platforms that foster decentralized/Web3 community engagement
• Exceptional writing and editing skills, with the ability to craft compelling stories and thought leadership content 
• Bachelor's degree in marketing, communications, journalism, or related fields
• Familiarity working in a distributed team experience, while collaborating across verticals to produce exceptional results
• Possess an entrepreneurial attitude and a genuine passion for the Web3 space
• An understanding of communications and social media trends in the technology or venture capital sector
• Adaptable and open - unafraid to take on new challenges
• Curiosity & learning mindset
• Drive, self-reliance
• Delivery focused - turn abstract concepts into measurable results
• Persuasive - skilled in lobbying and driving consensus
• A team player, skilled in collaborating with internal stakeholders to achieve shared goals 
• Pragmatic with a can-do mentality and a growth mindset; adept at finding creative solutions to thorny community challenges
• Well-organized and effective time manager, methodical in approach

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO 

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.