Social Media Analytics & Insights Manager

We are seeking a Social Media Analytics & Insights Manager to own performance measurement, analysis, and reporting across social media channels, with a strong focus on connecting social activity to website performance using Google Analytics (GA4). This role is responsible for transforming data into clear insights and recommendations that inform content strategy, campaign optimization, and business decisions. The ideal candidate is highly analytical, comfortable working across platforms, and able to translate metrics into meaningful outcomes. Key Responsibilities

Social Media Analytics

Track and analyze performance across social platforms (e.g., LinkedIn, Meta, X, TikTok, YouTube).

Monitor key metrics, including:

Reach and impressions

Engagement rates

Follower growth

Video performance

Identify trends, patterns, and opportunities for optimization.

Web Analytics (Google Analytics)

Use Google Analytics (GA4) to analyze:

Traffic from social channels

User behavior on site

Conversion paths and events

Connect social media activity to:

Website engagement

Lead generation

Conversion outcomes

Validate and troubleshoot tracking and attribution issues.

Reporting & Dashboards

Build and maintain standardized dashboards and reports for leadership and teams.

Deliver weekly and monthly performance reports with:

Insights

Key trends

Actionable recommendations

Ensure consistency in metrics and definitions across brands or channels.

Insights & Recommendations

Translate data into clear, practical insights to inform:

Content strategy

Campaign optimization

Channel investment decisions

Partner with social, content, and paid media teams to improve performance.

Measurement Frameworks

Define KPIs and benchmarks aligned with business goals.

Support A/B testing and performance measurement.

Maintain documentation for tracking, metrics, and reporting standards.

Tools & Data Management

Work with native platform analytics, social management tools, and GA4.

Ensure data accuracy, cleanliness, and reliability.

Stay current on analytics best practices and platform changes.

Required Qualifications

3–6+ years experience in social media analytics or digital analytics

Strong hands-on experience with Google Analytics (GA4)

Experience analyzing data from multiple social platforms

Ability to synthesize data into insights and recommendations

Strong Excel / Google Sheets skills

Preferred Qualifications

Experience with social media management or analytics tools (e.g., Hootsuite, Sprout)

Familiarity with attribution models and conversion tracking

Experience supporting B2B and/or B2C marketing teams

Experience working across multiple brands or business units

What Success Looks Like (First 90 Days)

Clear, standardized reporting across social and web

Reliable connection between social activity and website outcomes

Actionable insights that influence content and campaign decisions

Improved clarity and confidence in performance measurement

Ideal Traits

Highly analytical and detail-oriented

Strong communicator who can explain data clearly

Curious, proactive, and insight-driven

Comfortable working with multiple stakeholders