Coins.ph
Social Marketing Manager
Any
TLDR
Own and elevate the social presence across all major platforms with a focus on content quality, campaign execution, and audience growth.
Key Responsibilities
Own Multi-Channel Social Strategy
Manage end-to-end content across Facebook, Instagram, TikTok, X (Twitter), Linkedin
Ensure consistent brand voice while adapting content to each platform
Plan and execute weekly and monthly content calendars
Elevate Content Quality
Continuously improve content quality, storytelling, and visual standards
Work closely with designers, editors, and KOLs to produce high-performing content
Identify trends and translate them into relevant, on-brand executions
Campaign-Driven Execution
Lead social execution for key marketing campaigns (product launches, promos, activations)
Ensure social content supports conversion, engagement, and user acquisition goals
Collaborate cross-functionally with PR, KOL, and growth teams
Drive Growth & Engagement
Grow followers and improve engagement across all platforms
Optimize content based on performance data and insights
Experiment with formats, hooks, and content structures to improve reach
Monitor Social Sentiment
Track and analyze social sentiment, trends, and user feedback
Respond to community interactions and manage brand voice in real-time
Identify risks, issues, or opportunities from social conversations
Requirements
Manage end-to-end content across Facebook, Instagram, TikTok, X (Twitter), Linkedin
Ensure consistent brand voice while adapting content to each platform
Plan and execute weekly and monthly content calendars
Continuously improve content quality, storytelling, and visual standards
Work closely with designers, editors, and KOLs to produce high-performing content
Identify trends and translate them into relevant, on-brand executions
Lead social execution for key marketing campaigns (product launches, promos, activations)
Ensure social content supports conversion, engagement, and user acquisition goals
Collaborate cross-functionally with PR, KOL, and growth teams
Grow followers and improve engagement across all platforms
Optimize content based on performance data and insights
Experiment with formats, hooks, and content structures to improve reach
Track and analyze social sentiment, trends, and user feedback
Respond to community interactions and manage brand voice in real-time
Identify risks, issues, or opportunities from social conversations
- 3–6+ years experience in social media, content, or digital marketing
- Strong understanding of TikTok, Instagram, X, and Facebook ecosystems
- Proven track record of growing accounts and improving engagement
- Strong content instinct—knows what works, not just what looks good
- Data-driven, but also creative and fast-moving
- Experience in fintech / crypto is a plus
Coins.ph is a leading crypto platform in the Philippines, trusted by over 18 million users. The mobile app allows for seamless buying and selling of various cryptocurrencies while providing a suite of essential financial services, all within a fully regulated framework that holds licenses from the Bangko Sentral ng Pilipinas.
- Founded
- Founded 2014
- Employees
- 201-500 employees
- Industry
- Internet Software & Services
- Total raised
- $10M raised
Marketing Manager