Social First Strategy Accelerator – EMEA

About Ogilvy EMEA & Ogilvy Social Lab

Across Ogilvy EMEA, we are committed to embedding Social First thinking into every aspect of our strategy, creative, and client engagement. Ogilvy Social Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus and part of the global Ogilvy network. OSL operates as a Centre of Excellence for Social and talent ed strategists in OSL, working with many Ogilvy and WPP clients across the region. With a team representing over 15 nationalities, we bring a truly borderless mindset to our work. We partner with some of the world’s most influential brands — including Nestlé, Unilever, Pernod Ricard, Mondelez, Ford, IKEA, EU institutions, and more — helping them succeed in an ever-evolving digital and social landscape. Our entrepreneurial “lab” mentality drives constant innovation, experimentation, and adoption of new ways of working.

The Opportunity

We are seeking a Social First Strategy Accelerator — a senior strategic leader who will champion, train, and embed Social First principles across Ogilvy EMEA’s Strategy community. This role is pivotal in elevating our collective social expertise, supporting high-stakes pitches, and driving adoption of Social Intelligence tools and practices across markets.

If you:

• Believe social platforms are the most powerful cultural and commercial arenas of our time
• Understand how to fuse traditional brand planning with modern social principles
• See Social Intelligence as a critical driver of creativity, effectiveness, and growth
• Are passionate about upskilling teams and building a shared culture of Social First excellence

…then this role is for you.

Key Responsibilities

Capability Building & Training

• Design and deliver Social First training programs for Strategy teams across EMEA markets.
• Develop toolkits, playbooks, and frameworks that embed Social First thinking into everyday planning.
• Facilitate workshops, masterclasses, and knowledge-sharing sessions to accelerate skill adoption.
• Mentor strategists, providing ongoing guidance and feedback to elevate their social expertise.

Strategic Support for Critical Pitches & Projects

• Act as a senior strategic partner in high-priority, Social First-led pitches and briefs.
• Shape winning strategies that integrate social insights, cultural trends, and platform-specific creative thinking.
• Collaborate with Creative, Media, and Data teams to ensure social strategies are measurable, impactful, and innovative.

Social Intelligence Adoption & Integration

• Champion the use of Social Intelligence tools across the Strategy community.
• Translate social listening and audience insights into actionable strategies and creative opportunities.
• Establish best practices for integrating Social Intelligence into the briefing, planning, and measurement process.

Thought Leadership & Cultural Fluency

• Stay ahead of emerging social trends, platform innovations, and cultural shifts.
• Share insights and inspiration across the network to spark creative and strategic innovation.
• Represent Ogilvy EMEA in internal and external forums as a Social First thought leader.

Profile & Experience

• 7+ years in strategic planning, social strategy, or digital communications within an agency or consultancy.
• Proven experience in training and capability building within a large, multi-market organization.
• Deep understanding of social platforms, audience behavior, and content ecosystems.
• Skilled in social brand planning and integrating traditional strategy with modern social principles.
• Strong grasp of Social Intelligence tools (e.g., social listening, trend analysis, audience segmentation).
• Excellent presentation, facilitation, and storytelling skills — able to inspire and influence at all levels.
• Comfortable working across cultures and geographies, with occasional travel required.

What We Offer

• A high-impact role shaping the future of Social First strategy across Ogilvy EMEA.
• Full-time position with hybrid working flexibility.
• Attractive compensation and benefits package.
• Continuous learning and development opportunities.
• The chance to work alongside diverse, passionate teams on transformative projects for global brands.

This role is about more than strategy — it’s about building a movement.

You will be the catalyst for embedding Social First thinking across EMEA, ensuring our teams are not only equipped with the skills but also the mindset to lead in the social era.

Our Commitment to Diversity & Inclusion