Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you.
While this is a primarily remote position, this person will be required to attend in-office meetings and events a few times per month in our Cedar Knolls, NJ office.
Objectives of This Role
As a Social Media Strategist, you will support the strategic vision and execution of integrated social media strategies for pharmaceutical and health & wellness clients. This role requires both a creative and analytical mindset, a keen eye for detail, and a proactive approach to social media innovation and best practices. You will manage day-to-day social media efforts, including content strategy, paid social advertising, reporting, and analysis, while partnering with cross-functional teams to ensure seamless integration within the broader promotional ecosystem.
Duties and Responsibilities
- Develop and execute comprehensive social media strategies (organic and paid) and the associated social media content for pharmaceutical brands, targeting both healthcare professionals (HCPs) and consumers/patients (DTC).
- Implement social media strategies that increase brand visibility, drive meaningful engagement, and foster social community growth across platforms.
- Support social listening initiatives by monitoring conversations and identifying emerging trends and audience sentiment to develop data-driven recommendations that inform messaging and activation strategies.
- Develop and manage content calendars for organic content, collaborating with creative teams to conceptualize and develop assets that align with strategic and engagement objectives.
- Ensure paid and organic strategies are synergistic, translating key campaign messages into content opportunities and ensuring organic content supports the goals of paid campaigns.
- Activate, manage, and optimize paid social campaigns across major ad platforms in respective ad managers (e.g., Meta, Reddit, LinkedIn, TikTok).
- Conduct performance analysis based on goals and KPIs (spend, organic performance, community growth) using analytics tools, and present actionable insights to maximize engagement and conversion opportunities.
- Collaborate with Medical/Legal/Regulatory (MLR) teams to ensure every piece of content, branded or unbranded, adheres to FDA and platform-specific guidelines, including checking for fair balance and ensuring proper disclosures.
- Support cross-functional collaboration with creative, production, brand, media, and digital strategy teams.
- Contribute to timely and accurate completion of client deliverables, ad-hoc requests, and thought leadership through POVs and research.
- Stay current on industry trends, regulations, and evolving consumer behaviors in the pharmaceutical social media space.
Job Requirements
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3–5 years of experience in social media strategy, encompassing both social media content strategy and paid social media campaign management.
- Direct experience in the pharmaceutical industry, with a solid understanding of the regulatory environment.
- Hands-on expertise in Meta Ads Manager and a working knowledge of other major social media platforms (TikTok, LinkedIn, X, Reddit, TikTok, Snapchat, Pinterest) and their unique content requirements and best practices.
- Proficiency in Microsoft Excel and PowerPoint; familiarity with media management tools (e.g., Prisma, Kantar) is a plus.
- Strong analytical skills with the ability to assess and analyze performance data to guide the development of insights and optimization recommendations; social listening and audience planning experience is required.
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Meticulous attention to detail and proven ability to thoroughly and effectively QA deliverables, campaigns, and budgets.
- Excellent written and verbal communication and project management skills, with experience collaborating cross-functionally and conveying strategy and results to clients.
- Demonstrated ability to craft and execute effective social media strategies by leveraging social listening and audience research to understand patient and HCP perspectives.
