Social Content Lead

Princess Polly is the global fashion brand at the forefront of trend-driven, lower impact and accessible apparel. Established as an online force in the Australian retail scene in 2010, Princess Polly quickly became the clothing brand found in every influencer haul, viral TikTok, Instagram OOTD and celeb street looks. Now, one of the fastest-growing online women's fashion brands in the USA, Princess Polly has been delivering the best online shopping experience to customers worldwide for over 10 years.  As a part of A.K.A Brands; we are a global player with offices located in Los Angeles and Australia’s Gold Coast. With big plans ahead, we're always on the hunt for new talent to join our global team.  Princess Polly is searching for a strategic, creative, and platform-obsessed Social Content Lead to drive global channel growth through innovation, hands-on leadership, and flawless execution of our social strategy as set by the Social Media Director. In this role, you’ll help lead the daily operations of our Social team, oversee and guide our global content creators, and champion forward-thinking ideas that elevate performance across organic and paid channels to make a meaningful impact on millions of social-first customers worldwide. About You You’re a creative thinker, an analytical problem-solver, and a platform-native storyteller. You thrive in fast-paced environments, love being on camera and behind it, and understand what truly drives engagement and growth. What you’ll be doing:

Execute global social strategies in partnership with the Social Media Director

Support the day-to-day management of our internal content creators

Translate insights and platform trends into actionable plans with a focus on growth and engagement

Create high-performing content for both organic and paid channels, with strong instincts for hooks, pacing, aesthetics, and platform-first storytelling

Lead weekly social team content shoot days ensuring high quality content is delivered and the schedule is maximised 

Partner with relevant departments including Performance, Creative and PR to support campaigns, creative needs, and testing strategies

You’ll succeed in this role if you have:

3+ years of experience in social media, digital marketing, or content strategy

A proven track record of executing social strategies and driving channel growth

Strong experience producing and editing short-form social video content

High-level reporting skills and comfort with social analytics and insights

Strong understanding of TikTok, Instagram, Pinterest, Meta tools, and emerging platforms

Excellent communication, organization, multitasking and leadership skills

A passion for testing, iterating, and pushing creative boundaries