Twin Health

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.

We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Working here

Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .

With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.

Join us as we reinvent the standard of care in metabolic health.

Opportunity

We’re looking for a Social & Brand Content Associate to plan, create, and post content while bringing our brand ideas to life. This role is perfect for a strong writer who can execute a calendar, keep our social channels engaged and active, and shape how the Twin brand shows up every day.

You’ll work closely with our Creative and Community teams to plan monthly content ideas, publish consistently across platforms, and engage with our community, writing content for blog posts, customer experience, and other campaigns along the way. If you enjoy coming up with creative ideas, distilling content across formats, keeping things organized, and making concepts feel human and easier to understand, this role is for you.

Responsibilities

Manage Twin’s organic social channels (Instagram, Facebook, LinkedIn, TikTok, YouTube)

Propose monthly post ideas and themes for review and approval
Build and maintain a monthly social content calendar
Write, schedule, and publish posts every week
Keep the voice of the brand clear, friendly, and consistent

Write content for the company

Social captions, graphic copy, and short-form content
Emails, newsletters, and other campaign materials as needed
Blog posts, webinars, or simple scripts as needed
Stories that make the brand feel human and helpful
Internal and external brand messaging and guidelines
Leverage AI to accelerate production and sharpen strategy

Work with the Creative and Content teams

Turn creative ideas into captions, scripts, and social posts
Help prepare content for TikTok, Reels, Shorts, LinkedIn, and more
Coordinate with designers, video editors, and partners to prepare assets

Engage with the larger social media community

Monitor social channels and competitors daily
Monitor social channels and competitors daily
Escalate and respond to comments and DMs with the appropriate internal teams
Track common questions and themes to help inform future content
Other duties as assigned

Qualifications

3+ years of experience in social media content writing and production
Experience managing or supporting brand social media accounts
Health and wellness experience preferred
Bonus points if you have familiarity with basic video editing tools and are comfortable filming simple, lo-fi video clips
You are comfortable using AI tools to enhance content while applying a critical, editorial lens to ensure quality, accuracy, and brand alignment
You are a strong writer who enjoys working across formats
You’re passionate about social media and understand how people engage with brands
You deeply care about people and have a human-first mindset
You are interested in metabolic health and willing to learn clinical and technical concepts
This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits

The compensation range for this position is $65,000 -$80,000 annually.

Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

A competitive compensation package in line with leading technology companies
A remote and accomplished global team
Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
401k retirement savings plan

Social and Brand Content Associate

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