SME Marketing Manager

We are seeking a dynamic and highly motivated SME Marketing Manager to lead the growth of our Small to Medium Enterprise marketing funnel. This is a ground-floor opportunity for an individual with a startup mentality who thrives in a fast-paced, agile environment. You will be responsible for developing and executing a comprehensive marketing strategy to drive SME growth, user acquisition, engagement and retention of our SME audience. 

Key Responsibilities

Marketing Strategy & Execution

• Own the SME funnel from initial brand awareness to customer retention and advocacy
• Develop and manage end-to-end marketing campaigns across various channels, including social media (paid and organic), search (SEO/SEM), email marketing and content marketing. 
• Utilise data and analytics to optimise campaigns, track key performance indicators (KPIs) and report on ROI (e.g. Lead Generation, MQL to Pipeline Conversion).
• Manage the marketing budget effectively to maximize reach and conversion.

Go-to-Market & Demand Generation:

• Drive demand generation & sales pipeline by creating compelling messaging and a unique value proposition to target audiences.
• Develop and execute go-to-market strategy, including localized & verticalized campaigns
• Own the health and accuracy of all demand generation data within the CRM/Marketing automation platforms
• Collaborate with Product on GTM, successfully contributing to product launches, meeting new feature adoption targets.

Acquisition, Growth & Retention

• Identify and target key segments and develop tailored marketing funnels to drive user sign-ups and adoption
• Establish Market authority aligning all messaging and content (Website, Social, PR) to position Purple as the definitive, easy-to-use solution
• Implement strategies to increase user engagement and reduce churn.
• Gather and deliver high-quality customer reviews, case studies and testimonials to strengthen Purple’s presence and conversion rates
• Build, launch and evolve self-service and educational resources (e.g. FAQs, Knowledge base articles) for existing customers to improve retention

Brand Building:

• Establish and growth the SME brand identify, ensuring consistency across all marketing channels
• Manage community engagement and external creative agencies, to build a strong, loyal SME base.
• Ensure a full suite of SMB content (videos, brochures, blog posts etc..) always current, on-brand and readily available for Sales/Customer teams and prospects
• Responsible for managing press opportunities, corporate communications relevant to the SMB market, and organizing/hosting key webinars and events.
• Own all content, design changes and updates for the SMB website
• Report on key website metrics including total traffic, conversion rates and lead generation from the SMB website

Requirements

You’ll bring with you:

Experience: A minimum of 4 years of experience in SME/B2B/B2C marketing, with a proven track record of successfully launching and growing SME products and campaigns.

Digital marketing expertise: Deep understanding and hands-on experience with a wide range of digital marketing tools and platforms (e.g. Google Analytics, Social media ad managers, marketing automation software).

AI proficiency: Experience using AI-powered tools (e.g. content generators, image editors, data analysis platforms) to enhance efficiency and effectiveness. 

You’ll also have:

• A start-up mentality, with the ability to work autonomously and take ownership in a fast-moving environment
• Exceptional communication and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• A passion for technology and a genuine interest in the Small Business market.

Benefits

Our values

• Make it happen - We own things and get them done whatever it takes.
• Playful and positive - Life’s too short to take things too seriously, we like to have fun while we’re working and we love positivity - and yes the glass is half full.
• In it together - We all have our day jobs to do, our OKRs to hit and projects to complete but we’re always available to help for the greater good of the business.
• No bullsh*t, no politics - Seriously! We want to enjoy coming to work and that stuff doesn’t make it pleasant.
• Know your stuff, keep learning - We value people who have knowledge and have a thirst for more of it, lots more of it.
• No drama - Things don’t always go right as much as we try, having a hissy fit over it won’t help the situation and you won’t find that here.
• Raise the bar - we want to win, so we aim high, take calculated risks, and push the boundaries of what's possible.

Bring your best self to work

At Purple, we are committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences that each individual brings, and we believe that diversity enriches our team and drives innovation. We encourage applications from candidates of all backgrounds, regardless of race, gender, sexual orientation, religion, disability, or any other characteristic. We understand that everyone's journey is different, and we are open to conversations about flexible working arrangements that can accommodate your needs. We embrace a culture of learning and growth, where you don't need to tick every box on the job description to apply. If you're excited about the opportunity to contribute to our mission, we encourage you to submit your application. Join us in shaping a workplace that celebrates diversity and empowers all voices.

Benefits 

• Company bonus - 5% of salary
• Hybrid working - the best of both worlds
• Flexible working & a great company culture - bring your best self to work
• Emphasis on learning and development - progress your career
• 25 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
• 4 volunteering days each year - give something back to the community
• Life insurance at 2 x salary
• Employee Assistance Programme, 24/7 helpline
• Company pension, 4% employer contribution
• Private Healthcare & Long Term Incentive Plan after 12 months’ service

Is Purple the right fit for you?

As part of the interview process we’ll get to know you and understand how you might be a fit for Purple.  Equally as important is that you ensure Purple is the right fit for you! 

We live by our values and we expect Purplytes to live up to them too.  We have a sleeves rolled up attitude, we work fast, innovatively and our direction can change quickly. 

If you’re used to working in an environment with lots of processes and a lot of red tape then we might not be the right business for you.  And that’s ok, not everyone likes marmite, right?