SMB Campaign Manager

Who we are:

EverTrue is the leading advancement intelligence and donor engagement platform, empowering educational institutions and non-profit organizations to build stronger relationships and achieve outstanding fundraising results. Our platform continuously evolves, integrating innovative solutions to help advancement professionals effectively identify, prioritize, and manage prospects, engage supporters, and track progress. Hundreds of organizations rely on EverTrue to grow giving. We are a fun, smart, mission-driven team passionate about the work we do.

What truly drives us? It's our mission: to equip fundraising teams with the insights and tools to turn every donor interaction into a lasting relationship—leading to stronger connections and greater giving. And our vision? It's to create a world where every fundraiser has the tools to engage, retain, and grow generosity at every level, ensuring no donor is overlooked. When you join EverTrue, you're not just taking a job; you're becoming part of a movement to empower fundraisers and make a real difference in the world.

We believe in your potential. We know that no candidate perfectly matches every qualification. If you're excited about this role and meet most of our requirements, please apply! We're eager to support your growth and development within our team.

EverTrue is an equal opportunity employer. We're deeply committed to building a workplace that celebrates diversity, equity, and inclusion for all, ensuring every applicant and employee is treated fairly. We embrace DEI because we know it enhances engagement, satisfaction, and partnerships, making us all stronger together.

Who you are:

• You have 3–5 years of experience in growth, lifecycle, or digital marketing
• You’re hands-on with HubSpot (or similar tools) and comfortable building campaigns end-to-end
• You have a strong data orientation and a testing-first mindset — always looking for ways to improve performance
• You can translate product messaging into campaigns that drive awareness, activation, and expansion
• You’re highly organized and able to manage multiple campaigns, timelines, and iterations at once
• You collaborate naturally with Product Marketing, Sales, and Customer Success
• You enjoy working with SMB audiences and understand the fast-paced, high-volume nature of SMB motion
• Experience with PLG, in-product notifications, or multi-product environments is a plus

What you’ll do:

• Build and manage SMB-focused digital campaigns across email, web, paid, and nurture channels
• Own and optimize landing pages, conversion paths, and inbound flows to improve conversion quality
• Partner with Product Marketing to run product-led growth campaigns and in-product notifications
• Support Customer Success with low-touch expansion and cross-sell campaigns
• Track and report on campaign performance, funnel metrics, and key conversion trends
• Execute A/B testing across channels to continually improve engagement and results
• Manage always-on inbound programs that consistently fuel Sales Development

Why You’ll Love to Join Our Team:

We offer a comprehensive package designed to support your success, growth, and well-being.

• Compensation and Core Benefits: 
• A base salary range of $70K–$80K, plus a performance-based incentive of $15K.
• We also provide robust benefits to keep you healthy and secure:
• We cover 80% of your premium for medical, dental, and vision insurance.
• We offer a 401k match of up to 3% to support your financial future.

Happiness & Well-Being:

Our comprehensive employee benefits and perks program provides:

• A remote-first environment for flexible work.
• Generous paid time off throughout the year.
• Investment in your professional growth and development.
• Opportunities to connect with colleagues both in-person and virtually.
• The unique chance to contribute to the non-profits and educational institutions you care about, aligning your work with your passions.