Shopper Marketing Manager

About The Role:

As the Shopper Marketing Manager at Feastables, you will own the strategy and execution of shopper-first programs that drive conversion at shelf, both in-store and online, across priority retail partners in the Conventional Grocery, Value, and Drug channels. This role sits at the center of Sales, Marketing, Creative, Supply Chain, and external agency partners, translating brand priorities into retailer-ready programs that show up clearly where purchase decisions are made.

You will be responsible for building and executing full-year, 360-degree shopper marketing plans, optimizing the digital shelf, and managing trade show execution during key selling seasons. While this role has no direct reports, it comes with meaningful ownership, visibility, and a clear path to expanded scope and autonomy over time.

This role is ideal for a scrappy, action-oriented shopper marketer who thrives working independently, enjoys cross-functional problem solving, and wants to own programs end to end, from planning through execution.

What You’ll Be Doing:

• Own the development and execution of annual, 360-degree shopper marketing plans for key retailers, with a primary focus on the Conventional Grocery, Value, and Drug Channels
• Partner closely with Sales to support key selling moments, promotions, launches, and seasonal initiatives
• Translate brand and customer strategies into effective in-store and omnichannel programs
• Manage timelines, deliverables, and execution across internal teams and external agency partners
• Optimize digital shelf execution across retailer platforms, ensuring strong content accuracy, consistency, and performance
• Manage and maintain product content through platforms such as Syndigo, IX-ONE, and 1WorldSync
• Partner with internal teams and agency partners to ensure PDPs are optimized to support conversion and media effectiveness
• Monitor performance and identify opportunities to improve digital shelf fundamentals over time
• Support trade show participation, including booth presence, materials, samples, and on-site coordination
• Ensure trade show efforts support broader sales, brand, and customer objectives

Recipe for Success:

• 3-5 years of shopper marketing experience within a CPG or CPG-adjacent environment
• Strong ability to work independently, manage multiple priorities, and execute with minimal oversight

• Hands-on experience with digital shelf optimization platforms such as Syndigo, IX-ONE, and 1WorldSync
• Experience working with retail media platforms including Instacart, Criteo, Kroger Precision Marketing, Walmart Connect (WMC), and Target Roundel
• Experience managing trade shows and working with external agency partners
• Proficiency with Google Workspace, Slack, and monday.com

• Excellent project and time management skills
• Strong cross-functional collaboration and relationship-building abilities
• Scrappy, action-oriented, and innovative mindset

Why Feastables?

We believe in transparency - not just in our ingredients, but in how we hire. When making compensation decisions, we consider many factors like role level, market data, location, and relevant experience and skills. For this role, we expect the annual base salary to fall between $100,000-$125,000.

Beyond salary, we offer a thriving culture where you’ll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.

• Competitive Salary
• 100% employer paid option for medical, dental, and vision
• 401(k) with an employer match
• Monthly stipends for wellness & cell phones
• 14 company paid holidays
• Unlimited PTO policy
• Delicious chocolate & snacks of course!

RECRUITERS: We do not accept unsolicited assistance from search firms or recruitment agencies - please, no phone calls or emails.