SEO Specialist (South Africa)

Huble is an international, creative, digital business & CRM consultancy with Elite HubSpot Partner status. Using the HubSpot platform, we provide solutions to increase our customer's level of CRM sophistication as well as deliver strategic consultancy across marketing, sales, service, websites, and business operations - and we do it all whilst trying to strike a balance between professionalism and being human.

We are looking for a Search Engine Optimization (SEO) Specialist to join our team and manage international client SEO campaigns and website optimisation. As a member of the SEM team, you will work with the Project Management, Web Development, Creative, and Marketing teams to drive traffic and leads to our client’s websites with the ultimate target to maximize their ROI. You will ensure our client’s digital marketing campaigns and strategies are optimized for search engines such as Google and develop your knowledge on the use of Google Analytics and HubSpot’s Reporting functionality.

With the rise of AI Search, Huble’s SEO services have expanded to cover AEO and ensure our clients have strong visibility and positive sentiment in Answer Engines for relevant prompts. We’re looking for someone excited to embrace this new challenge, who enjoys exploring new ideas and will take responsibility for uncovering new ways to improve outcomes for our clients. 

🚀 Here are a few of the tasks you'll get to work on

1) Understand your Client Accounts and Campaigns

• Develop an understanding of our clients’ businesses and the reasons and strategies behind their campaign objectives.
• Be involved in the execution of client and internal SEO campaigns, ensuring deliverables are completed and results are reported on accurately, including insights and proposed next steps.
• Where applicable, attend/run client meetings, strategy workshops or client briefing/reporting calls and support with the preparation for these meetings and the delivery of relevant outputs.
• Maintain a full understanding of the Statements of Work for your clients and the deliverables included.

2)  Implement  SEO / AEO Strategies | Performance Reporting:

• Provide actionable insights to our clients, reporting on SEO performance and identifying opportunities to improve our clients’ website indexing and functionality.
• Conduct SEO audits of a client’s website and provide insightful and informative commentary.
• Produce or review monthly/quarterly SEO Health and Performance reports.
• Carry out High Value Page analysis of websites to identify pages that require optimisation.
• Conduct keyword research to identify & prioritise the best opportunities based on relevance, monthly searches and competition.
• Review website content and draft page optimisation recommendations to improve SEO best practice, including metadata, on-page content, internal links, CTAs, images, and page layout.
• Identify individual strengths and weaknesses in our SEO processes/strategies, and work to implement necessary changes.
• Develop and maintain a knowledge of the company’s SEO, marketing and PPC propositions and the technology stack used by the relevant teams.
• Ensure that campaigns are delivered on time and on budget, preferably exceeding expectations.
• Apply and further develop your knowledge of the SEMRush platform, Screaming Frog, and Search Atlas (as well as any other SEO platforms our company or clients might use in the future).

3) Support Website Migration:

• Provide guidance and support from an SEO perspective on projects where we will be migrating our clients' websites onto HubSpot
• Take responsibility for migration planning, including URL structure changes
• Ensure redirect mappings are carefully planned in advance
• QA and testing of the site through technical health crawls and snag lists - guiding other team members into the fixes required. 
• Support on Go Live day - implementing and testing redirects, pre- and post-migration crawls and snag lists, support with fixes. 

4) Collaborate and Engage with Team | Deliver Training on SEO:

• Provide support to any colleague in need of your skills and expertise.
• Provide guidance with relation to your specialism to any colleague specialising in a different department.
• Collaborate with the Project Managers on your accounts; provide updates on your work, answer SEO related queries, ensure that the SEO portion of the project is on track.

5) Oversee Analytics | Develop CMS Knowledge:

• Apply and develop your knowledge on the use of Google Analytics and HubSpot’s Reporting functionality.
• Handling, filtering, extracting and analysing the data available in Google Analytics, HubSpot and any other reporting tools, in order to produce valuable insights to help demonstrate the results of our activities to our clients and provide recommendations to improve upon our past activities.
• Develop your knowledge of HubSpot’s CMS in order to be able to make modifications to pages which will allow you to effectively perform all of the following tasks: conversion tracking, tracking URLs, GA and GTM tag implementation, SEO recommendations implementation, xml Sitemap / robots.txt edits, 301 redirect mappings. 
• Quickly familiarise yourself with the various CMS systems that our clients use, to carry out the above.

6) Project Management | Problem Solving:

• Support the Project Manager in developing project plans and briefs
• Write and communicate technical briefs to relevant specialists
• Provide clear project status updates to the team
• Assist in managing client changes, timelines, and scope
• Ensure quality control on all tasks and deliverables (own and peers’)
• Review deliverables against the brief from a technical perspective
• Deliver tasks on time and log hours accurately
• Develop, document, and manage project strategy and architecture
• Collaborate with the team to ensure solutions meet client goals
• Proactively flag brief issues, technical roadblocks, and risks to senior team members
• Seek client feedback via Account Directions and Project Managers to continuously improve performance

🏗️ To excel in this role, you should have the following

• Minimum of 2 years of experience as an SEO or SEM Specialist.
• Deep knowledge and expertise in SEO and Web Analytics.
• Proficient user of analytics tools such as Google Analytics and Google Search Console.
• Proficient user of SEO tools, such as SEMRush, Moz, BrightEdge, Screaming Frog, Majestic, and Ahrefs.
• Exceptional ability to understand and interpret data.

⚡️ These personal qualities are key to your success

• Excellent communication skills.
• Strong organisational skills, goal-oriented, and able to multitask, work proactively in a team environment, and meet strict deadlines.
• Analytical and strategic thinker.
• Ability to think outside the box and spot opportunities for business growth.
• Accuracy and attention to detail.
• Professional approach to time, costs, and deadlines.
• Confidence to conduct yourself professionally with clients and peers.
• Excellent time management, campaign planning and prioritisation skills.

• Ability to work under own initiative and demonstrate an ambition to grow a team of skilled specialists.
• Ability to develop good client, colleague and supplier relationships.

🎁 As part of the remuneration package, you will receive the following

• 🌍 Remote work - Enjoy the freedom of remote work within the country of employment.
• 🔌 Loadshedding support - We provide a power station to help you during load shedding.
• 🪑 Home office budget - Create your optimal workspace with a budget for a desk and chair.
• 💻 IT Equipment - Choose between a MacBook or Windows laptop, plus a monitor and mouse.
• 🌴 Generous annual leave - Take advantage of 18 days of annual leave, plus 2 extra days for special occasions like your birthday.
• 🧘 Flexible schedule - We understand and accommodate your personal needs, whether it's for leisure or family commitments.
• 👕 Huble Swag - Show off your Huble pride with our awesome swag.
• 🏥 Medical Aid - Get subsidized cover on your health related needs.

🛣️ Interview Process

• Intro Call (20min)
• 1st Interview (30 min)
• Take Home Assessment
• Presentation Interview (60 min)
• Final Interview (30 min)

We aim to complete the process in under 10 working days (subject to availability).

🤝 Keen to Huble with us?

If you are ready to take on this exciting opportunity and join our team, we would love to hear from you. Apply today and let's Huble together!

NB - Please note that candidates must have the legal right to work and current residency in South Africa.

Please note that we have not enlisted the help of external recruiters for this role. If contacted by someone outside of Huble who does not have the @hubledigital.com email domain, please inform us immediately. Thank you!