SEO Specialist

About Us:
Step into one of the most exciting and fastest-growing sectors in the economy with ShiftCare! As the market leader in Australia, we're transforming care management for home care, disability, aged care and healthcare providers. Our innovative platform simplifies scheduling, client management, billing, and compliance, empowering care professionals to deliver exceptional care.  

Key Responsibilities:

  • Content Strategy & Development:
    • Brief up to 15 blog posts per month based on competitor analysis and SEO insights across three regions (Australia, US, and Canada).
    • Develop and brief topics for eBooks and white papers for our team of writers to execute.
    • Develop and maintain comparison landing pages targeting industry competitors.
    • Own backlink acquisition strategy, managing a budget of approx. $5000 p/m
  • SEO Optimisation:
    • Ensure the website is fully optimised for best practice SEO, including on-page and technical SEO.
    • Align website content strategically with target keywords, managing and updating the list of target keywords.
    • Conduct regular site audits to identify and fix SEO issues such as broken links, duplicate content, and site speed problems.
  • Keyword Research & Analysis:
    • Conduct comprehensive keyword research to inform content strategy and facilitate paid search campaign optimisations.
    • Monitor keyword rankings and adjust strategies to improve organic visibility.
  • Reporting & Analytics:
    • Own and manage SEO reporting for all three regions, providing insights and recommendations based on performance data.
    • Utilise tools like Google Analytics, Search Console, and SEO platforms to track and report on KPIs.
  • Collaboration:
    • Work closely with the Content, Design, and Development teams to implement SEO best practices.
    • Coordinate with the paid search team to align organic and paid strategies.
    • Implement new SEO strategies and tactics as appropriate.

Skills & Experience:

  • Essential:
    • Minimum of 7 years of experience in SEO, preferably in a SaaS or technology environment.
    • Proven track record of improving organic search performance and driving growth.
    • Strong understanding of search engine algorithms and ranking methods.
    • Proficient in SEO tools such as SEMrush, Ahrefs, Moz, or similar.
    • Experience with web analytics tools (e.g., GA4).
    • Familiarity with content management systems (e.g., Statamic) and basic HTML/CSS knowledge.
    • Excellent analytical skills and data-driven mindset.
  • Desirable:
    • Experience in the disability, aged care, or healthcare sectors.
    • Knowledge of the NDIS industry.
    • Experience working across international markets.

Team & Reporting Structure:

You will be joining a close-knit Marketing, working remotely and reporting directly to the Head of Marketing. This role offers the opportunity to collaborate with cross-functional teams and contribute significantly to our international growth strategy.

ShiftCare’s innovative software platform helps Australia’s disability support providers, in-home aged carers and allied health professionals, streamline the way they do things 🧑🏽‍⚕️📲 ✅By creating efficiencies in rostering, client management and billing, we enable businesses to grow, while creating more time for what matters most – supporting clients, and helping them lead healthier, happier lives.Working with usWe’re a small but rapidly growing start-up that strikes the balance between work and play 🧑‍💻 ➡️ 🏄‍♂️Based at Fishburners, one of Sydney’s leading tech co-working spaces, our diverse team embraces a culture of dedication and enthusiasm.Whether you choose to work on-site with us, where you’ll rub shoulders with other start-ups, enjoy perks like complimentary coffee, beer and the occasional pizza, or remotely, at hours that suit you, you’ll soon feel like part of a team making a difference.Key Benefits: Be part of a small, rapidly growing business. Flat structure – take responsibility, be your own boss, and help us shape the direction of the business. Company laptop provided (Mac or PC) Based at Fishburners, Sydney CBD – a leading start-up community. Our valuesWe’re no cult. But we do have a set of values inspiring all who work with us.☝️ People-first - We’re a tech company, but people come first. We believe in better – enabling better quality care, and encouraging people to be at their best, by creating a fun, supportive environment to draw on their passions.🤩 Optimism - We see the good in people. Born problem-solvers, with a positive mindset, we rise to any challenge – a better way of doing things is never far away.🤝 Collaboration - Everyone has something different to offer. By recognising our own strengths, and those of others, we work together in harmony to achieve outstanding results.🤸‍♂️ Independence - We don’t believe in hierarchy. You’ll work side by side with the founders, yet have the opportunity to take responsibility for your efforts and help shape the future of the business.

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Salary
$5,000 per month
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