SEO Specialist

ABOUT THE ROLE

As the SEO Specialist you are primarily responsible for understanding, communicating, and executing all activities related to the organic search strategy in key search engines. You're responsible for the quality and growth of rankings to drive organic growth resulting in New Depositing Customers (NDCs), mainly, but not exclusively, by content production for Casino, Live Casino and Sports verticals

You’ll work closely with the SEO Team manager, content team, offsite team, product/marketing, and acquisition teams to drive the channel and business KPIs. Always following SEO best practices to achieve long term organic growth for one or more brands and geos.

 YOU WILL BE RESPONSIBLE FOR:

• Responsible for formulating and executing the SEO strategy for the managed brands,concerning Casino, Live Casino and Sports verticals.
• Ensure the steady execution of the market strategy over the course of a quarter or year.
• Execute SEO tasks such as meta data, keyword research, content opportunities, SEO elements, schema.org etc
• Identify new opportunities across several informational, navigational and commercial keywords, minimising any gaps between the intent of the content on our landing pages.
• Monitor the organic performance, deliver in-depth traffic and conversion reports
• Monitor, track and report on search metrics and demonstrate SEO’s impact on wider business KPIs
• Proactively work and execute optimizations from the monitored changes
• Provide regular competitor analysis and highlight areas for improvement and/or best practices
• Create in-depth and accurate content. Scaling this further while gaining a deeper understanding of the industry to produce more effective content.
• Optimise content that assists conversions which ultimately results in depositing players
• Be the main stakeholder to create SEO rich content and manage a constant workflow of content production
• Collaborate with the Tech SEO team to suggest and implement on-page technical improvements.
• Be the main point of contact for assigned external agencies and freelancers and manage communications and orders on behalf of the team
• Work with the off-page team and agencies on link building opportunities
• Support other team members in developing a high standard of quality content and metadata
• Train and assist with onboarding of new team members
• Stay updated with regulatory requirements and ensure our SEO and content activities use compliant language and techniques
• Performing ad-hoc SEO tasks as required

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

ESSENTIAL SKILLS

• Proficient in English at a native or near-native level.
• Minimum 4+ years of experience in a similar SEO role.
• Experience of working both on-page and off-page, with a mobile-first LLM-friendly mindset.
• Experience working with multiple channels to execute SEO strategy.
• An ability to scale up technical SEO strategies and in-depth understanding of search engine behavior.
• Pro-actively spot opportunities and raise issues across multiple brands.
• Exceptional communication skills, motivation and the ability to work independently.
• Ability and availability to aid in the development of junior team members.

NICE TO HAVE

• Knowledge of additional languages such as Dutch, Spanish (Latam or Spain), German, or Italian would be beneficial.

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
 

BENEFITS 

• Hybrid work policy
• 4 weeks of Workation (T&C apply)
• Well-being allowance to support your active lifestyle
• Private health insurance
• Discounts across a range of retailers, gyms, bars & restaurants
• We offer an employee assistance program that can provide help and guidance during challenging moments.

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

**As our company working language is English, we’d like to see your CV in English, please**