Grey is a fast-growing company building the future of global banking for a borderless world. We provide multi-currency accounts, instant international transfers, and virtual cards that enable individuals and businesses to manage money across borders as easily as local currency. We serve digital nomads, remote workers, freelancers, international students, entrepreneurs, and anyone whose financial life crosses borders.

Licensed and regulated in multiple countries, Grey is expanding rapidly across global markets. We’re a fully remote company with staff around the world.

The Opportunity

We are looking for an SEO Specialist to accelerate Grey’s organic growth across Africa, MENA, SEA, and LATAM.

The ideal candidate is a hands-on technical and content SEO expert with a proven track record in scaling search visibility for multi-market fintech or high-growth startups. You will work closely with the Growth Marketing Lead, Product, and Engineering teams to build, optimize, and localize Grey’s search footprint across multiple regions and languages.

You’ll own the strategy and execution of on-site, off-site, and technical SEO, ensuring Grey ranks competitively for high-intent keywords that drive signups and active users. The role blends technical SEO, content optimization, localization, and data analysis — requiring strong execution and cross-functional collaboration.

What you’ll do at Grey includes, but is not limited to:

Technical SEO

Perform regular site audits to identify crawl issues, indexation gaps, and Core Web Vitals problems.
Partner with developers to resolve performance bottlenecks, fix render-blocking scripts, and improve LCP and CLS scores.
Implement schema markup, canonical tags, and structured data to enhance search visibility.
Maintain and update sitemaps, robots.txt, and hreflang tags for multilingual targeting.
Ensure fast, mobile-first page performance across all markets.

Content SEO & Programmatic Pages

Lead keyword research and clustering for high-intent and long-tail opportunities across markets.
Support the build-out of programmatic pages (currency converters, exchange rates, guides) with optimized templates and metadata.
Collaborate with content and design teams to integrate SEO best practices into landing pages and editorial content.
Identify content gaps and propose new opportunities to increase organic sessions and signups.
Conduct on-page optimizations, interlinking, and title/meta refinements to improve CTR.

Localization & Regional SEO

Manage SEO localization for MENA, SEA, and LATAM, ensuring keywords, metadata, and copy reflect local search intent.
Work with translators and local partners to validate keyword relevance and translation quality.
Implement and maintain hreflang configurations for language and region-specific pages.
Analyze SERPs in target regions to adjust strategies for competitive advantage.

Off-Page SEO & Authority Building

Support link-building initiatives, outreach campaigns, and digital PR efforts.
Monitor backlink profiles and disavow toxic links when necessary.
Identify opportunities for unlinked brand mentions and referral backlinks.
Contribute to partnerships that improve domain authority and trust signals.

Analytics & Reporting

Track SEO KPIs such as organic sessions, rankings, CTR, and conversion rate.
Maintain dashboards integrating Google Search Console, GA4, and Ahrefs data.
Deliver weekly and monthly reports with insights, trends, and next-step recommendations.
Perform competitor benchmarking to identify gaps and opportunities.

Cross-functional Collaboration

Collaborate with Product, Engineering, and Design teams on technical SEO implementation.
Work with the Growth and Paid Media teams to align organic and paid search strategies.
Partner with Content Marketing for topic ideation, briefs, and optimization.
Contribute SEO insights to product launches, campaigns, and landing page development.

Reporting Structure

Reports to: Growth Marketing Lead
Key Collaborators: Product, Engineering, Content, and Regional Growth Teams

You’ll be a great fit if you meet these criteria:

Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
5+ years of proven SEO experience with measurable success in organic growth, ideally in fintech, tech, or multi-market companies.
Deep understanding of technical SEO, site architecture, crawling, and Core Web Vitals.
Hands-on experience improving rankings and driving conversions in multiple regions.
Proficiency with SEO tools such as Ahrefs, Screaming Frog, SEMrush, Google Search Console, and GA4.
Experience managing multi-language or multi-country SEO (including hreflang and localization).
Strong data interpretation and reporting skills.
Solid understanding of keyword intent, topic clustering, and programmatic SEO.
Comfortable collaborating across remote teams in different time zones.
Excellent communication and project management skills.

Nice to have:

Experience across MENA, SEA, or LATAM markets.
Familiarity with basic HTML, CSS, or JavaScript.
Experience with translators or localization tools (e.g., DeepL, Lokalise).
Background in programmatic SEO or automation frameworks.
Understanding of App Store Optimization (ASO) for fintech apps.
Exposure to link-building or digital PR campaigns.
Experience with crypto or digital payments SEO.

What’s in it for you:

None of us would go to work for free, so we ensure that your salary correctly compensates you for your time.
We become invested in your growth and give you access to a professional development budget for courses, conferences, certifications, and skill enhancement opportunities.
When you need time away to re-group, we’ll make it happen and pay you for your time off.
Benefit from our great people culture and work alongside the most incredible team at Grey
Meet your wonderful teammates and relax at our yearly team offsite.

We’d love to hear from you if you’re a data-driven SEO professional who thrives on solving complex technical challenges and scaling organic growth across global markets. Join Grey and help us make borderless banking discoverable worldwide.

SEO Specialist

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