SEO Specialist for a USA Medical Wellness Company (Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

We are looking for an experienced SEO Specialist in LATAM to take full ownership of search engine optimization for a U.S.–based medical wellness clinic (American Medical Wellness in Las Vegas) and lead SEO development for a new wellness brand launching soon.

This role combines improving the existing business’s SEO performance with building a complete SEO strategy and execution plan from zero for a brand-new health/wellness venture.

Key Responsibilities

• Manage, optimize, and grow SEO performance for American Medical Wellness, an established wellness clinic in Las Vegas.
• Build and execute a full SEO strategy from scratch for a new wellness brand in the medical/health space.
• Conduct keyword research, competitor analysis, and content planning.
• Implement on-page, off-page, and technical SEO best practices.
• Optimize existing content and guide new content production (not full copywriting, but SEO-driven direction and optimization).
• Monitor performance, analyze results, and continuously improve rankings, organic traffic, and conversions.
• Collaborate closely with content, marketing, and product teams to support SEO initiatives.
• Stay up to date with SEO trends, algorithm updates, and industry tools.

Requirements

• Must be based in LATAM.
• English resume. Bilingual proficiency is required.
• Proven experience managing SEO for established businesses, ideally in health, wellness, or medical niches.
• Experience building SEO strategies from scratch for new brands.
• Strong understanding of on-page, off-page, and technical SEO.
• Proficiency with preferred SEO tools: Google Search Console, Google Analytics, SEMrush, and Ahrefs.
• Ability to conduct thorough keyword research, competitor analysis, and technical audits.
• Strong analytical and reporting skills.
• Excellent communication and project management abilities.

Benefits

• USD Salary.
• Ability to work remotely.