SEO Manager

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

Anaplan is looking for an experienced SEO manager to develop our search strategy and ensure effective implementation of the highest impact opportunities.

We’re looking for a data-driven, creative, and collaborative SEO Manager to drive organic growth. You will be responsible for identifying and executing technical and content-driven organic initiatives to acquire Anaplan users. To succeed in this role, you must be able to adapt quickly to change, drive digital experiences successfully, and keep an eye on competition. You are curious by nature and unafraid to take initiative.

The SEO Manager will report to the Director of Web Strategy.

Your Impact

  • Build a roadmap of experiments and initiatives to drive organic traffic, signups, and revenue and measure the impact of these initiatives.
  • Analyze and evaluate top SEO opportunities to pursue, both domestically and internationally, and prioritize within a broader strategy based on effort-to-impact ratio in order to maximize results.
  • Perform regular site audits and keyword research to ensure priority site sections are crawlable and optimized for the proper category/keyword focus.
  • Create a strong technical SEO foundation by implementing technical off-page and on-page improvements that can help anaplan.com maximize crawlability by search engines.
  • Partner with Web Development to implement these improvements.
  • Manage and implement the digital reputation management/competitive strategy for Anaplan.
  • Research the relevant keyword landscape and surface high-volume, high-value topics that the writing team can build content around for growth opportunity.
  • Participate in ideation around new product development and how we can build the right content with SEO in-mind up-front.
  • Manage our current database of keywords and look for trends, react when unexpected changes occur, and maintain an organized pool of keywords for all global websites.
  • Monitor SEO health via Adobe Analytics, Google Search Console, and related software and reporting tools.
  • Conduct ad hoc and ongoing analyses, build reporting dashboards, and regularly report/communicate SEO’s business impact and progress to internal teams.
  • Follow all important search updates to ensure we are proactively staying ahead of algorithm changes.
  • Manage agency relationships, if needed.

Your Qualifications

  • 5+ years of SEO experience for an agency or technology company with a strong track record of measurable results. You have driven outstanding business results through SEO for complex sites.
  • Fantastic communicator and cross-functional team player, with a proven track record of friendly and efficient communication, alignment, and coordination.
  • A strong data-driven approach to problem-solving.
  • Tech and web-savvy with a strong technical skill set. Existing knowledge of technical SEO and HTML.
  • You enjoy working with data and have experience with web and SEO analytics tools, such as Adobe Analytics, Google Analytics, Google/Bing Webmaster Tools, Ahrefs, etc.
  • Advanced Microsoft Excel skills are also highly desired (such as vlookups, pivot tables, and if statements).
  • Experience with Marketo and SFDC is a big bonus.
Base Salary Range:
$117,000$168,000 USD

Our Commitment to Diversity, Equity, Inclusionand Belonging 

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. 

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not: 

  • Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.  
  • Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. 

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to [email protected] before taking any further action in relation to the correspondence.   

Anaplan provides a connected planning platform for finance, supply chain, and sales strategies, enabling large organizations to make informed plans, drive effective decision-making, and transform planning processes.

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