SEO/GEO Content Manager

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

At Life360, a remote work environment will be the primary experience for all employees. Unless otherwise specified, all positions can be performed remotely (within the US) regardless of any specified location above. 

About the Job

The SEO/GEO Content Manager will join our Brand Content & Community team to lead our AI-assisted content operations, with a primary focus on optimizing our blog and content strategy. You'll develop a content strategy to ensure Life360 not only ranks well in search engines but also becomes the primary recommendation when prospects query LLMs and other AI platforms seeking solutions and recommendations for family connection and safety .

You'll work at the forefront of content marketing, conducting thorough content audits and developing a holistic content strategy that enhances user and agent journeys across our in-app experience, website, landing pages, product pages, social media and blog. Your work will strengthen Life360's digital presence by creating valuable, searchable content that resonates with our audiences while advancing our brand ambitions and positioning in the family safety space. As a data-driven content creator, you'll tap into cultural moments and emerging trends to create timely, relevant content that positions Life360 as culturally aware and a trusted resource for family-orientedtopics.

This isn't your typical content role focused solely on creation. We're seeking a strategic, data-obsessed thinker who can leverage AI writing tools to generate more high-quality content faster while maintaining our brand voice and standards. This role requires a thoughtful blend of AEO and editorial expertise—you'll ensure every piece of content we produce strategically moves our brand forward rather than contributing to generic AI-generated content that lacks purpose or brand alignment. You'll have the autonomy to implement both technical SEO improvements and content enhancements that drive meaningful engagement, conversations, and conversions; ultimately ensuring Life360 is discoverable wherever and however families search for safety solutions.

The US-based salary range for this position is $121,500 to $178,500. We take into consideration an individual's background and experience in determining final salary therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Architect and oversee the development of an editorial content strategy that aligns with user journeys, interests, and attitudes
• Develop and implement GEO optimization approaches for key landing pages to position Life360 as the primary recommendation from AI assistants
• Create content guidelines for AI-assisted creation that maintain our brand voice while accelerating production of searchable content
• Lead the revitalization of our blog with pillar content structure aligned with search trends and keyword opportunities
• Act as a data-driven creative who taps into cultural moments and emerging trends to identify opportunities for timely, relevant content that positions Life360 as culturally aware and a trusted news resource for family safety topics
• Deliver strategic content reporting with actionable insights from performance analytics that drive content decisions and demonstrate business impact
• Partner cross-functionally with marketing, product, engineering and design teams to ensure our content is maximally discoverable and effective
• Establish processes for ongoing optimization, including reporting dashboards and quarterly review procedures

What We’re Looking For

• Five or more years of experience in content strategy and SEO, with demonstrated success improving organic search performance for websites
• Proven track record of successfully implementing GEO strategies for a brand, with measurable improvements in AI assistant recommendations and visibility in generative search results
• Experience with AI writing tools and generative AI, with the ability to effectively guide AI systems to produce high-quality content while maintaining brand consistency
• Expert-level AI prompting and prompt engineering, including advanced techniques for brand voice consistency, content quality control, SEO optimization, and systematic testing/refinement of AI workflows to achieve maximum productivity without sacrificing editorial standards
• Strong understanding of both traditional SEO and emerging GEO practices to optimize content for both search engines and AI assistants
• Expertise in content auditing, gap analysis, and developing comprehensive content strategies based on user journeys and search intent
• Exceptional writing, researching and editing skills with ability to maintain consistent brand voice across various content formats and channels
• Data-driven strategist who can analyze content performance metrics and translate insights into actionable recommendations
• Strong project management skills to oversee multiple content initiatives simultaneously and consistently meet deadlines
• Collaborative team player who can effectively partner with cross-functional stakeholders to align content strategy with business goals
• Innovative thinker who stays current with evolving search trends, AI developments, and content marketing best practices
• Bonus: Experience with agentic commerce and autonomous transaction systems

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

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