SEO content writer

Working at PRLab

At PRLab we breathe innovation and we are always looking for fresh talent who are just as

enthusiastic about a successful PR campaign as we are. In short, we approach this quite differently:

We believe in an integrated marketing approach with PR as a prominent factor. This involves multiple touchpoints to reach the target groups of our customers everywhere. We do this proactively; so we don't wait and go to the seams to deliver results and reinvent the concept of “PR”! We are an international team with an HQ in the heart of Amsterdam.

About the job

As a Content Writer: SEO at PRLab, you will play a crucial role in shaping our brand narrative and

establishing a strong online presence. You'll be responsible for creating high-quality, relevant, and engaging content that resonates with our target audience. From blog posts and social media content to website copy and marketing collateral, you'll have the opportunity to showcase your creativity and writing prowess.

What we seek in you:

● Bachelor's degree in Communications, Public Relations, Journalism, or related field.

● Proven experience as a PR Content Writer or similar role in the tech sector

● No 9 to 5 mentality; we are a startup and some chaos is part of it!

● Available 40 hours per week

● Proven experience as a Content Writer or similar role.

● Strong writing and editing skills with a keen eye for detail.

● Excellent research skills and the ability to translate complex information into

easy-to-understand content.

● Familiarity with SEO principles and best practices.

● A portfolio of published articles or sample work showcasing your writing style.

● Good understanding of PR!

Your duties may include, but are not limited to:

● Develop and create content for various platforms, ensuring consistency in tone and style.

● Conduct in-depth research on industry-related topics to generate insightful and accurate

content.

● Collaborate with cross-functional teams, including PR teams to ensure content is 'expert' PR,

and with designers to create engaging infographics and multimedia elements.

● Optimize content for SEO for articles and pages to enhance online visibility and reach a wider

audience.

● Internal and External Linking: Add relevant internal and external links to content to improve

SEO and provide valuable resources to readers.

● Apply Semantic SEO principles to content to improve search engine understanding and

relevance.

● Stay updated on industry and SEO trends and incorporate best practices into content

creation.

● Available to start ASAP

Note: The writer will not be the visible author of the content. To match E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) requirements, visible authors will be thought leaders of the company.