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Amar Bank

SEO ASO Specialist

Jakarta , Indonesia
full-time

AI overview

Lead optimization of app listings and conduct competitive analysis to enhance visibility and performance across app stores, collaborating effectively with product and design teams.
Responsibilities
  • Optimize app listings (title, description, keywords, screenshots, videos, etc.) on Google Play Store and Apple App Store.
  • Conduct competitive analysis to identify trends and opportunities in the app ecosystem.
  • Monitor and improve keyword rankings and visibility using ASO tools (e.g., AppTweak, App Annie, Sensor Tower).
  • A/B test different app creatives (icons, screenshots, preview videos).
  • Collaborate with the product and design teams for consistent branding and messaging.
  • Conduct keyword research and identify growth opportunities for organic traffic across web properties.
  • Optimize on-page elements: metadata, headings, content structure, internal linking.
  • Perform technical audits and coordinate with developers to implement fixes (e.g., site speed, crawlability, schema).
  • Monitor backlinks, identify toxic links, and collaborate with content and PR teams on link-building strategies.
  • Regularly track performance via Google Search Console, Google Analytics, and SEO tools (Ahrefs, SEMrush, Screaming Frog).
  • Generate weekly/monthly reports on ASO and SEO performance and provide actionable insights.
  • Stay updated on the latest trends in algorithms, ranking factors, and best practices.
  • Support cross-functional marketing campaigns with keyword guidance and performance analysis.
    • Requirement
  • Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
  • 2+ years of experience in ASO and SEO, preferably for mobile-first businesses or digital products.
  • Proficient in ASO and SEO tools (e.g., AppTweak, Google Search Console, Ahrefs, SEMrush, Screaming Frog).
  • Deep understanding of App Store and Play Store algorithms and SEO ranking factors.
  • Strong analytical skills and ability to interpret large data sets.
    • Bonus point if
  • Experience working with mobile analytics platforms (Firebase, Mixpanel, Adjust, AppsFlyer).
  • Familiarity with HTML, CSS, and content management systems (e.g., WordPress).
  • Basic knowledge of paid marketing strategies and how ASO/SEO complements them.

    • Amar Bank

    Amar Bank is a digital banking institution licensed and regulated by OJK, offering secure and reliable fintech-based primary banking services such as savings, deposits, lending, and transfers. With a focus on modern customer experience, Amar Bank is th...

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