Startup Jobs
Post a Job
Fal

SEO/AEO Specialist

San Francisco , United States

AI overview

You will own organic search performance, improving discoverability for high-intent developer queries while collaborating with engineers to enhance site performance and content quality.

fal is building the Generative Media Cloud. Infrastructure that helps creators and developers turn raw ideas into finished media, instantly. We’re growing fast and looking for a SEO/AEO Specialist to shape the narrative of our brand across every channel and touchpoint.

If you're part storyteller, part strategist, and deeply online, this role is for you.

You are a technical and creative SEO specialist who thrives on turning search into a compounding growth engine. You understand how developers discover tools: you can audit a site’s technical foundations, map intent to content, and ship pages that rank because they’re genuinely useful. You’re comfortable partnering with engineers to improve crawlability, performance, information architecture, and content quality then tying it all back to increase sign-ups and activation.
 

Key Responsibilities

You will own organic search performance end-to-end. You’ll improve how fal shows up for high-intent developer queries, and you’ll help make our docs, playgrounds, and product pages more discoverable.
  • Lead technical SEO & AEO improvements: crawlability, indexing, site performance, structured data, internal linking, canonicalization, and migrations when needed.
  • Ship content with taste. Draft blogs, edit posts, and publish pages that are clear, technical, opinionated, and genuinely useful to the reader.
  • Build and execute a content + keyword strategy that maps to product and developer intent (APIs, use-cases, comparisons, guides).
  • Ship SEO-driven landing pages and content briefs that result in qualified traffic
  • Partner with engineering to implement fixes and improvements quickly (you can translate audits into actionable tickets and validate results).
  • Own reporting: track rankings, traffic quality, conversions, and activation. You’ll keep a clear view of what’s working and what isn’t.
  • Run experiments: test page formats, on-page optimizations, and content angles to improve acquisition and conversion.
  • Monitor changes in search (Google updates, AI-powered discovery, new SERP features) and adapt strategy.

Tools and systems you’ll use

  • Google Search Console
  • Analytics dashboards
  • Keyword research tools (Ahrefs/SEMrush or similar)
  • Modern web stack (Next.js/React + CMS/workflows)
  • Familiarity with technical SEO/AEO tooling: Profound, site crawlers, log analysis is a plus.

Nice to haves

  • 3+ years of SEO experience in developer tools, APIs, infra, or open-source ecosystems
  • Programmatic SEO at scale (template systems, model/use-case matrices)
  • Experience SEOing docs, references, or large JS sites
  • Comfortable working directly with engineers on PRs and tickets
  • Experience with AEO tooling and LLM visibility measurement (e.g. Profound)

Compensation

  • $110,000 - $150,000 + equity + comprehensive benefits package

What we offer at fal

  • Interesting and challenging work
  • A lot of learning and growth opportunities
  • We offer visa sponsorship and will help you relocate to San Francisco.
  • Health, dental, and vision insurance (US)
  • Regular team events and offsites

Perks & Benefits Extracted with AI

  • Health Insurance: Health, dental, and vision insurance (US)
  • Visa Sponsorship: We offer visa sponsorship and will help you relocate to San Francisco.
Fal

In the modern era, content is shifting from being human-made and algorithm-distributed to being generated on demand - personalized in real time for every audience, context, and moment. We’re Fal, and we’re building the infrastructure powering this transformation. Our platform is the first of its kind: a generative media stack for developers that enables real-time, AI-generated content across image, video, and audio.   At the core is our serverless Python runtime, purpose-built to run massive ML models across thousands of GPUs with unmatched speed and efficiency. Applications built on Fal already serve millions of users - and we’re just getting started. Founded in 2021, we're scaling fast and backed by top investors including a16z, Bessemer, and Kindred. If you're an ambitious builder who wants to define the future of AI and media, we’d love to meet you.

Website LinkedIn
View all jobs
Salary
$110,000 – $150,000 per year
Ace your job interview

Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.

Specialist Q&A's
Report this job
Apply for this job