Senior Web Strategist & Account Lead

As a Senior Web Strategist & Account Lead at Interactive Strategies, you’ll shape the digital direction for mission-driven organizations that are making a true impact in the world. You’ll join a team partnering with some of the largest and most influential nonprofits and associations in the country – organizations advancing health, serving veterans, protecting wildlife, and preserving our planet.

And as we look ahead to our newest projects, we’re pushing the sector forward with a strong vision for how AI can drive meaningful innovation and transform websites, digital platforms, and marketing. This is a role where your thinking won’t just shape individual projects; it will influence how the industry leverages new opportunities and technology.

Day to day, you’ll take complex challenges and turn them into clear, actionable strategies. You’ll guide clients toward research-driven decisions and serve as a trusted digital advisor to senior stakeholders – all while leading multidisciplinary teams from discovery through delivery. If connecting dots, asking insightful questions, and helping people see possibility excites you, we’d love to meet you.

WHAT YOU'LL DO

Leadership & Communication 

• Serve as a trusted digital advisor to senior stakeholders, balancing big picture vision with practical, results-driven recommendations. 

• Guide clients toward confident decision-making, especially when the path forward is unclear or complex. 

• Act as both a visual and verbal storyteller – communicating insights with clarity, empathy, and strategic depth. 

• Contribute to new business efforts by shaping pitch narratives, proposals, and strategic frameworks, and by providing subject-matter expertise in presentations. 

Digital Strategy & Experience Innovation 

• Translate research – both your own and research provided by cross disciplinary teams – into clear, actionable strategic deliverables, including digital strategy recommendations, roadmaps, personas, user journeys, value propositions, information architecture, and user experience direction. 

• Lead discovery activities such as stakeholder interviews, audience research, competitive analysis, and opportunity assessments. 

• Define strategies for websites, digital products, and experiences that align customer needs with business goals and technology capabilities. 

• Develop high-impact presentations and strategic deliverables that inspire clients and equip cross-functional teams with clear direction. 

Cross-Functional Collaboration 

• Partner closely with designers, creatives, technologists, content strategists, and analysts to shape cohesive, integrated digital strategies.  

• Lead teams through ambiguity by establishing direction, clarifying decisions, and maintaining momentum even when details continue to evolve. 

• Stay ahead of emerging trends – especially in AI, digital transformation, and experience strategy while bringing forward insights that elevate our work. 

Requirements

Experience & Expertise 

• 7–10+ years of experience in digital strategy, innovation, consulting, product/service strategy, or a related field; digital agency experience preferred.  

• Strong understanding of websites, UX design, IA, and product strategy. 

• Experience leveraging AI and emerging tools to support digital growth and impact.  

• Outstanding strategic thinking with strong analytical and problem-solving skills. 

• Exceptional storytelling, presentation, and communication abilities (visual + verbal). 

• Ability to synthesize deep research into actionable insights and strategic direction. 

• Comfortable working in ambiguous, fast-paced environments. 

Mindset & Approach 

This matters to us as much as your resume. 

• Naturally curious and energized by figuring things out. 

• Collaborative and human-centered in your approach to solving problems. 

• Confident under pressure and skilled at bringing teams together. 

• Grounded, values-driven and able to build trust quickly.  

NICE TO HAVE 

These are not required, but add significant value to our team: 

• Experience developing brand positioning, value propositions, or messaging frameworks. 

• Experience facilitating workshops for brand, messaging, or creative development. 

WHAT WE OFFER 

• Salary range $90,000 - $120,000 per year (dependent upon experience & skills).   

• A collaborative, supportive team environment.  

• Flexible work schedule, including remote work options.   

• A beautiful office in Washington D.C., where local staff go to the office 2x/week.  

• Opportunities for professional growth and skill development.  

• Exposure to a variety of industries, with a strong focus on nonprofits.  

• Access to training, conferences, and networking opportunities. 

HOW TO APPLY 

Send us your resume and select deliverable examples that showcase your ability to frame recommendations, roadmaps, proposed website IA, or other digital strategy or website elements. 

We don’t need a boilerplate cover letter. Instead, please include a short introduction that helps us understand who you are as a strategist! 

Benefits

We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things:

(1) we care as much about quality as we do about budgets

(2) we find the strengths in each employee and nurture them

(3) we encourage a culture that values innovation and creative freedom

(4) we want you to have fun. We understand that you have a life outside of work.

We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of PTO to start, 5 weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus
• Professional development opportunities
• Flexible work schedule
• Pre-tax DC Metro SmartBenefits

A Little About Us:

We’re a DC-based digital agency with a national reach and a strategy-first mindset. We partner with nonprofits, associations, and mission-driven companies to help them connect more meaningfully with their audiences. We’re proud to be a certified LGBTBE business and an equal opportunity employer. We believe diverse voices lead to stronger work—and stronger impact.