Senior Vice President - Growth Customer Sales

Role Overview: We are looking for a National Head to lead and scale JioStar’s Growth Customer Sales (GCS) business across India. This role will own the overall direct sales strategy, revenue delivery, and team leadership, with Cluster / Regional Sales Heads across geographies reporting into this position. This role demands sharp focus is on digital-first, outcome-led advertising solutions catering to growth advertisers and requires a strong grasp of the digital advertising ecosystem, coupled with the ability to build high-performing sales organisations at scale. Why This Role Matters:   This role is critical to scaling JioStar’s GCS revenue engine. The National Head will shape how we engage with growth advertisers, build a high-performance sales organisation, and create a predictable, scalable revenue model across India’s rapidly evolving digital advertising market. Key Responsibilities

Business & Revenue Leadership

Own national revenue targets for the GCS Direct Sales business and drive consistent quarter-on-quarter growth

Define and execute the national direct sales strategy aligned to overall revenue and business objectives

Build a balanced revenue mix across new business acquisition, account expansion, and retention

Monitor pipeline health, forecasts, and revenue risks across regions; course-correct proactively

Team & Organisation Leadership

Lead and manage Cluster / Regional Sales Heads across geographies

Build a strong sales culture focused on accountability, performance, and execution excellence

Drive capability building across teams — sales rigor, solution selling, and client-centricity

Set clear expectations, KPIs, and performance rhythms across regions

Client & Market Leadership

Act as a senior escalation point and relationship owner for high-impact, strategic GCS clients

Build strong relationships with senior advertisers, founders, CMOs, and agency leadership

Stay ahead of trends in the digital advertising and ad-tech ecosystem, translating market shifts into sales opportunities

Represent GCS Direct Sales internally and externally as a market-facing leader

Cross-Functional Collaboration

Work closely with Product, Ad Ops, Analytics, Finance, and Strategy teams to ensure scalable and effective sales solutions

Provide inputs into product roadmap and commercial models based on client and market feedback

Partner with marketing and growth teams to strengthen demand generation and category storytelling

Governance & Operating Excellence

Drive disciplined sales processes across regions — pipeline management, forecasting, CRM hygiene, and reviews

Ensure compliance with commercial, legal, and finance processes

Skills & Attributes for Success

Deep understanding of the digital advertising ecosystem, including media planning, buying, performance metrics, and ad tech

Strong people leader with experience managing managers across regions

Strategic thinker with hands-on execution orientation

Proven ability to scale revenue and teams in high-growth environments

Strong executive presence with excellent communication and stakeholder management skills

Comfortable operating in ambiguity and fast-paced, evolving business contexts

Preferred Experience & Background

15+ years of experience in digital ad sales, media sales, or platform-led sales roles

Prior experience leading national or multi-region sales teams

Track record of building and scaling direct sales organisations

Experience working with growth-stage advertisers, agencies, and mid-to-large accounts

Exposure to ad tech platforms, performance solutions, and digital monetisation models is a strong plus

Personal Attributes

Relationship Building: Establish and maintain strong relationships with partners, stakeholders, and industry professionals.

Analytical Thinking: Strong analytical skills with experience to interpret data, measure partnership performance, and identify areas for improvement.

Adaptability: Thrive in a fast-paced, dynamic environment with changing priorities and tight deadlines.

Collaboration: Work effectively in cross-functional teams, collaborating with colleagues from different departments and diverse backgrounds.

Passion for Sports: A genuine passion for sports and a keen interest in staying up to date with the latest sports news, events, and trends.