Senior Vice President - Direct & Channel Sales (Americas)

AI overview

Lead Appfire’s multi-channel revenue engine by optimizing direct and indirect sales, while enhancing partner ecosystems and driving strategic growth.

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That’s why at Appfire, you choose. 

Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.

Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.

Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.

No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.

 

About the role

Appfire is seeking an experienced and highly strategic SVP, Americas to lead our multi-channel revenue engine across the region. This executive will own Direct Sales, Sales Development, and Channel/Partner motions and will be responsible for driving consistent revenue growth, deepening market penetration, and strengthening our partner ecosystem.

This is a critical leadership role for Appfire’s next stage of growth. We are looking for a hands-on, data-driven operator who can build, scale, and optimize a hybrid go-to-market model across direct and indirect revenue streams.

Your everyday tasks will include:

Key responsibilities

  • Own the revenue agenda for the Americas region and partner closely with supporting functions that impact financial outcomes
  • Balance and optimize Direct vs. Indirect revenue mix
  • Build and scale a high-performance GTM organization across Sales, SDR, and Channel
  • Implement operational rigor, forecasting accuracy, and KPI-driven management
  • Partner closely with Marketing, Product, and Customer Success for cross-functional execution
  • Drive regional strategy aligned with corporate objectives and overall revenue goals
  • Serve as a key member of the executive leadership team, influencing global strategy
  • Ensure close collaboration with SVP EMEA & APAC


Direct Sales

  • Full leadership of quota-carrying Direct Sales teams
  • Ownership of regional new business, expansion, and retention targets
  • Sales forecasting, pipeline governance, deal strategy, and execution rigor
  • Building repeatable sales motions and playbooks to drive predictable growth

Sales Development

  • Leadership of SDR/BDR functions
  • Pipeline generation strategy and conversion KPIs
  • Alignment of SDR motion with both Direct and Channel GTM strategies

Channel & Partnerships

  • Scaling partner revenue across Solution Partners, GSIs, Resellers, and ISVs
  • Strengthening partner-sourced and partner-influenced pipeline generation
  • Enhancing partner enablement, programs, incentives, and co-selling motions
  • Aligning partner strategy with Direct Sales to create a unified regional GTM

 

Skills and experience you'll need to succeed:

  • 10+ years of experience leading regional revenue organizations that include both Direct & Indirect Sales
  • Proven track record running large quota-carrying sales teams
  • Experience owning SDR/BDR organizations and pipeline generation
  • Strong channel/partner leadership experience (GSIs, ISVs, hyperscalers, resellers)
  • Experience in high-growth, PE-backed or capital-efficient SaaS environments
  • Demonstrated success in building predictable revenue engines and scaling GTM teams
  • Exceptional people leadership — able to attract, develop, and scale high-performing teams
  • Deep operational discipline with a “run the business” mindset
  • Data-driven decision-making and comfort with forecasting, analytics, and pipeline rigor
  • Ability to operate at both strategic and hands-on levels
  • High EQ, executive presence, and strong cross-functional collaboration skills

Beyond the resume skills that match our culture and this role:

  • You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
  • You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
  • You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
  • You have exceptional coaching, mentoring, and people development skills.

We offer:

Financial benefits

  • Every Appfire employee is eligible for company equity.
  • 401(k) Matching Component.

Skills development benefits

  • Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.

PTO, health & well-being

  • 10 paid holidays + Flexible PTO – no set number of days that you must take in a year.
  • 100% company-paid health insurance.
  • 50/50 split dental and vision insurance.

Volunteering

  • 24 hours of paid time off to participate in Appfire Town, Appfire’s Corporate Social Responsibility (CSR) Program.

Other

  • Flexible Spending Accounts.
  • Mobile phone and Internet stipend.

#LI-Remote

Disclaimer: The responsibilities outlined in this job posting are intended to provide a general overview of the role. Additional duties may be assigned as needed to meet the needs of the business.

About Appfire

A people-first approach to business

Since its inception, Appfire has been a remote-first company. With 850+ employees (who we call fireflies) across 28 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.

Making an impact

At Appfire, corporate social responsibility is driven by team members, family, friends, customers, and partners through Appfire Town. This program brings people together to generate a strong social impact in our local and global communities.

In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types — product, profit, equity, and employee time. We were among the first to do this, and we’re proud that Pledge 1% is part of our evolution.

Our business

Appfire mission to equip and connect every team so they can plan and deliver their best work. We are committed to building a durable, multi-generational business, and to evolving, innovating, and scaling in a way that ensures stability and opportunity for years to come

What’s our secret sauce?

  1. We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We’re proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire’s technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more. 
  2. We enhance. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they’ve invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce. 
  3. We build bridges and invest in our partners. Appfire's success is underscored by its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 800+ channel partners.
  4. We make security and privacy a priority, but we also keep it simple for our customers. We’ve achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. Our award-winning Appfire Trust Center, offers our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.

Equal Employer Opportunity (EEO)  

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.

Perks & Benefits Extracted with AI

  • Health Insurance: 50/50 split dental and vision insurance.
  • Mobile and Internet stipend: Mobile phone and Internet stipend.
  • Paid Time Off: 10 paid holidays + Flexible PTO – no set number of days that you must take in a year.
  • Stock Options: Every Appfire employee is eligible for company equity.

Appfire specializes in providing enterprise collaboration software solutions that enhance workflow and productivity for teams using platforms like Atlassian, Microsoft, and Salesforce, while also offering tools for IT service management and agile work ...

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