Senior User Acquisition Manager (Meta)

United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution. As a Senior User Acquisition Manager (Meta), you’ll take full ownership of Meta marketing strategy from crafting the structure and testing systems to managing a monthly budget of $300K–1M+. Also you’ll have the freedom to shape processes, build your own team, and turn insights into scalable growth for products that already rank among the top in their categories. This is a role for someone who thrives on autonomy, loves high-impact challenges, and knows how to turn budgets into measurable, data-driven results In this role you will

Develop and execute Meta Ads strategy (Mobile + Web2App + App2App) for company products

Build Meta infrastructure for traffic acquisition — accounts, credit lines, integrations, and landing assets

Plan and manage large-scale budgets ($300K–1M+ monthly)

Monitor and optimize key performance metrics: CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMI

Design and implement creative and funnel testing structures across creatives, landings, and geos

Collaborate closely with Product, Analytics, and Creative teams to maximize ROMI

Build and optimize Web2App (Click → Landing → App Store → Install) and App2App (App → Deep Link → Install/Purchase) funnels

Prepare regular reports and presentations based on test results and insights

Maintain close communication with ad network managers

Initiate and validate new hypotheses to scale growth

It’s all about you

3+ years of experience running Meta Ads for mobile apps (iOS/Android)

Proven expertise with Web2App and App2App funnels

Strong command of Ads Manager, Business Manager, Events Manager, and Conversion API

Experience working with MMPs (AppsFlyer, Adjust)

Understanding of SKAN 4.0, iOS privacy limitations, and optimization for SKAdNetwork

Experience with data analytics and BI tools (Tableau, Power BI)

Deep understanding of creative pipelines — testing, iteration, IPM/CTR analysis, and scaling frameworks

Experience with automation for campaign testing, bidding, and management

Upper-Intermediate+ English for daily communication and documentation

Systematic mindset, attention to detail, and self-sufficiency

Experience managing a team and prioritizing hypotheses

Ability to structure data and make metric-based decisions

Skilled at syncing cross-functional teams (UA, Product, Creative)

Growth mindset: ready to test, fail fast, and iterate even faster

What we offer

Care and support: 

20 paid vacation days, 15 sick days, and 6 additional days off for family events

Up to 10 additional days off for public holidays

100% medical insurance coverage

Sports and equipment reimbursement

Team building events, corporate gifts, and stylish merch

Financial and legal support

Position retention and support for those who join the Armed Forces of Ukraine

Participation in social initiatives supporting Ukraine

Comfortable working environment:

Work from our Kyiv hub or remotely with a flexible schedule 

Modern equipment or depreciation of your own tools

Investment in your future:

Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche

70% of our heads and leads have grown into their roles here – so can you!

Performance-oriented reviews and Individual Development Plans (IDPs)

Reimbursement for professional courses and English classes

Corporate library, book club, and knowledge-sharing events

Hiring process

Intro with recruiter 

Tech interview 

Test task 

Bar-raising 

Reference check 

Offer